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Assistant Trade Marketing Manager

Charoen Pokphand Foods

Charoen Pokphand Foods (Din Daeng)

No. 1, C.P. Tower 2, Floor 28,29,31 Ratchadaphisek Road, Din Daeng

10400, Bangkok

Bangkok, Thailand 🇹🇭

CPF operates integrated agro-industrial and food business, including livestock and aquaculture such as swine, broiler, layer, duck, shrimp and fish. The businesses are categorized into 3 categories, namely Feed, Farm and Food. The Company also operates retail and foods outlets.

Marketing

FMCG and Catering

Food Ingredients and Flavourings

Food, Beverage & Feed processing

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About this position

Responsible for local market (Modern trade and Traditional trade) and brand development

Responsibilities

• Execute and boosting the sales via campaign activity both offline and online campaign throughout the trade channels
• Market visits- monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale)
• Market spend optimization and helping dealers/distributors/ showroom to sell out the stock through various ATL/BTL activities and the season cycle
• Forecasting for various trade deals, consumer offers and passing it to the demand planning team as per the agreed cycle planning calendar
• Monitoring stock movement to store, suggesting promotions or trade deals on slow moving or near expiry products or promotions

Requirements

• Bachelor degree or higher in Marketing, Business Administrative, or relvant areas
• At least 3 years of experiences as Trade Marketing Executive, Marketing Executive, etc.
• Hands on Modern trade and Traditional trade in FMCG products is a plus
• Strong at Analyze skill, Business planning and Business strategy, Project Management
• Good at numerical for create promotion, campaign, sales forecast
• Initiative, proactive, result driven, team work attitude
• Able to on site visit (Occasionally)

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