Trade Marketing Manager (CPFGS)

Charoen Pokphand Foods (Huai Khwang)
18 True Tower, Ratchadaphisek Road, Huai Khwang
10310, Bangkok
Bangkok, Thailand 🇹🇭
CPF operates integrated agro-industrial and food business, including livestock and aquaculture such as swine, broiler, layer, duck, shrimp and fish. The businesses are categorized into 3 categories, namely Feed, Farm and Food. The Company also operates retail and foods outlets.

About this position

Lead the development of category, channel & POP plan covering assortment, merchandising, pricing and promotion across channels, and marketing strategic framework


• Responsible for driving product/category growth and P&L
• Ensure product distributions with availability of pack-size / pricing strategy
• Determine pricing and promotion across channels
• Ensure shelf share/decoration and merchandising space
• Identify distribution and channel opportunities and gaps
• Analyze new product launch, specific campaign, P&L performance, market share & sales force productivity


• Bachelor’s degree or Master's degree in Business Administration, Economics, Marketing or other related fields
• Minimum of 5 years of experience in Category Management, Channel Marketing, Trade Marketing in FMCG
• High analytical acumen with ability to drive and translate insights into relevant strategies and tactics internally
• Good planning and management skill