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About this position

The Consumer Communication Lead will be responsible for developing and executing consumer activation strategies, managing campaigns, conducting market research, and ensuring compliance with regulations. The role also involves budget management, performance analysis, and team management.

Responsibilities

• Develop comprehensive consumer activation strategies, define clear objectives and KPIs
• Identify and prioritize target consumer segments, personas and tailor activation strategies to meet their specific needs and behaviors.
• Explore and implement innovative approaches to enhance consumers engagement
• Campaign management: Plan and execute consumer activation campaigns across various channels; point of vaccination, digital and partnerships, ensuring efficient execution and optimize consumer engagement.
• Conduct thorough market research to gain deep insights into consumer behavior, preferences, and trends, use consumer insights to inform the development of targeted activation strategies and tactics
• Collaboration: Foster strong working relationships with cross-functional teams to ensure alignment and integration of consumer activation efforts.
• Ensuring efficient allocation of resources to maximize ROI
• Regularly track and analyze the performance using defined KPIs, use data-driven insights to optimize activation strategies for continuous improvement.
• Ensure all activities comply with GSK policy and pharmaceutical industry regulations, work closely with relevant cross functional team to enhance work process.
• Coach and manage team, driving performance through continuous mentoring and effective performance management. Inspire, motivate and align team efforts with organization goals while fostering open communication

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field. An MBA or advanced degree is preferred.
• Minimum of 5-7 years of experience in consumer marketing or activation, preferably within the pharmaceutical or healthcare industry.
• Proven track record of successfully developing and executing consumer activation campaigns, Experience managing multi-channel marketing campaigns
• Strong strategic thinking, problem-solving, with focus on consumer-centric approaches.
• Good project management skills, outstanding communication and interpersonal skills
• Results-oriented with a proactive and entrepreneurial mindset, work effectively in a fast-paced and dynamic environment.
• Strong leadership, team management skills with fostering a positive and inclusive team culture.

Benefits