Area Sales Executive - LMT
About this positionSales Strategy and Planning, Business Development, Distribution and Retail Visibility, Promotions and Merchandising, Cross-functional Collaboration
Responsibilities• Develop and execute sales strategies and plans to achieve the company's sales targets in the local modern trade segment within the assigned area.
• Conduct market research and analysis to identify market opportunities, trends, and potential threats.
• Identify and pursue new business opportunities to expand the company's market share in the local modern trade channel.
• Establish and maintain strong relationships with key decision-makers at existing and potential accounts.
• Ensure smooth and efficient distribution of products to modern trade outlets within the assigned area.
• Work closely with the marketing team to optimize product placement and visibility in-store.
• Plan and execute promotional activities and campaigns in collaboration with the marketing team to drive sales and enhance brand visibility.
• Monitor merchandising standards to ensure compliance and maximum impact at the point of sale.
• Collaborate with other departments, such as marketing, supply chain, and finance, to align strategies and achieve common business objectives.
Requirements• Bachelor's degree in Business, Marketing, or a related field. A Master's degree is a plus.
• Proven 1 year of experience as an Area Sales Manager or a similar role in the FMCG or consumer goods industry.
• Strong understanding of the local modern trade market and retail dynamics.
• Excellent leadership, communication, and negotiation skills.
• Demonstrated ability to achieve sales targets and drive results in a competitive market.
• Willingness to travel within the assigned area as required.