Area Sales Executive - LMT

Unilever (Bangkok)
Bangkok, Thailand 🇹🇭
Unilever Thai Group of Companies is a fast-moving consumer goods company with a strong presence in Thailand for more than 80 years. Unilever offers Thai consumers a wide range of leading brands in four categories; Home Care, Personal Care, Foods and Ice cream products. Our Thai portfolio includes major brand icons such as: Comfort, Lux, Vaseline, Citra, Sunsilk, Clear, Pond’s, Dove, Axe, Rexona, Close Up, Breeze, Omo, Sunlight, Knorr, Wall’s, Magnum, Cornetto, Lipton and luxury division Unilever Network. Unilever Thailand employs around 4,000 people and generated annual sales of Baht 40,000 million in 2014.

About this position

Sales Strategy and Planning, Business Development, Distribution and Retail Visibility, Promotions and Merchandising, Cross-functional Collaboration


• Develop and execute sales strategies and plans to achieve the company's sales targets in the local modern trade segment within the assigned area.
• Conduct market research and analysis to identify market opportunities, trends, and potential threats.
• Identify and pursue new business opportunities to expand the company's market share in the local modern trade channel.
• Establish and maintain strong relationships with key decision-makers at existing and potential accounts.
• Ensure smooth and efficient distribution of products to modern trade outlets within the assigned area.
• Work closely with the marketing team to optimize product placement and visibility in-store.
• Plan and execute promotional activities and campaigns in collaboration with the marketing team to drive sales and enhance brand visibility.
• Monitor merchandising standards to ensure compliance and maximum impact at the point of sale.
• Collaborate with other departments, such as marketing, supply chain, and finance, to align strategies and achieve common business objectives.


• Bachelor's degree in Business, Marketing, or a related field. A Master's degree is a plus.
• Proven 1 year of experience as an Area Sales Manager or a similar role in the FMCG or consumer goods industry.
• Strong understanding of the local modern trade market and retail dynamics.
• Excellent leadership, communication, and negotiation skills.
• Demonstrated ability to achieve sales targets and drive results in a competitive market.
• Willingness to travel within the assigned area as required.