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Senior Officer-International Trade Marketing (Hong Kong)/Senior Officer-International Trade Marketing (Hong Kong)

Betagro (Hong Kong)
Tsim Sha Tsui
Kowloon
Hong Kong 🇭🇰
Betagro is world – class branded food company. We aim to help people and their communities achieve better quality of life through quality, safe, accessible, and fair priced foods. We believe that people must have choice and access to sustainable life with happiness and good health from accessibility to quality foods which are essential to human life, and it is the foundation of sustainable development

About this position

This position is for a Senior Officer-International Trade Marketing in Hong Kong. The role involves media and promotion support, NPD, coverage expansion and market analysis.

Responsibilities

• Media Strategy Planning
• Day to day operation
• Plan alignment with Distributor
• Provide / Create AW for Channels
• Provide / Create new materials for BTL activities such as premium, vouchers, chefs outfit
• Provide / Create AW, KV, VDO
• Follow and Evaluate Campaign
• Below the line activity planning with Distributor and Buyers
• Create and execute engaging promotion / activity
• Come up with product ideas for HKG Market both new and currently available
• Find opportunities for BTG products in HKG Market
• Specs alignment with distributor
• Cost structure management
• Product development with PD
• Work with distributor to list our products onto HKG Market
• Market Analysis for both brand and OEM products
• Always look for New Channels for product under Betagro
• Encourage, push and suggest distributor to expand new type of coverage expansion as well as new business model
• Compile and update Market Trend and Analysis and explore opportunity

Requirements

• TOEIC : 650 up
Apply now