Digital Marketing Manager

Competencies of the Digital Marketing Manager

How to read the competency table and chart?
The percentage score (%) represents the expertise level required for this position, click on score for more details. Future skills, which are important to your organization's competitivity in the long run, are highlighted with a .

Competencies of the Digital Marketing Manager

Development plan for Digital Marketing Manager

Remember that all Learning & Development (L&D) activities and trainings should be balanced to achieve maximum results. For all Active Learning you perform, remember to balance with Social Learning and several Stretch assignments for the Digital Marketing Manager to put in practice newly learned skills.

Competency
<>
Type
<>
Category Activity
Content marketing Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning Group project (in department) Intermediate course on content marketing strategy >> Learn more
Content marketing Stretch assignment. An activity that pushes you outside of your comfort zone to learn new skills in practice. Stretch assignments Individual assignment List 10 new ideas of content using a topic research tool >> Get started
Content marketing Stretch assignment. An activity that pushes you outside of your comfort zone to learn new skills in practice. Stretch assignments Group project (in department) Brainstorm content strategy and plan the next 6 months >> Get started
Content marketing Social Learning. An activity where you learn from others. Like mentoring or coaching. Social Learning Communities / Practice group Create a recurring content group in your company to source updated content
Content marketing Social Learning. An activity where you learn from others. Like mentoring or coaching. Social Learning Shadowing Identify 3 new Subject Matter Experts (SMEs) and start co-creating content >> Get started
Content marketing Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Content marketing (6 hours, using Hubspot, incl. certification) >> Get started
CRM Stretch assignment. An activity that pushes you outside of your comfort zone to learn new skills in practice. Stretch assignments Group project (inter-department) Set up a cross department review to improve metrics measured in dashboard
CRM Stretch assignment. An activity that pushes you outside of your comfort zone to learn new skills in practice. Stretch assignments Group project (in department) Set and execute an action plan to reactivate all your sleeping customers in CRM
CRM Stretch assignment. An activity that pushes you outside of your comfort zone to learn new skills in practice. Stretch assignments Group project (inter-company) Find new ways to segment customers in the system and launch campaigns >> Get started
Data analytics & vizualization Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Make sense of unstructured data with Natural Language Processing (9 hours, incl. certificate) >> Learn more
Data analytics & vizualization Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Data vizualization for marketers using Excel (33 minutes) >> Learn more
Data analytics & vizualization Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning Book/article reading Storytelling with data: Guide for business professionals >> Learn more
Digital advertising Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course LinkedIn advertising for beginners (2 hours) >> Learn more
Digital advertising Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Facebook Ads: Build Great Ads & Audiences (2 hours, incl. certification) >> Learn more
Digital advertising Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Google Ads training (26 hours, incl. certification) >> Learn more
Marketing automation Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Marketing automation course (3 hours incl. certification, using Zapier) >> Learn more
Marketing automation Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Email marketing (5 hours incl. certification, using MailChimp) >> Learn more
Project management Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Website project management & resources (1 hour) >> Learn more
Project management Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Project Management: Getting Started & Beyond (6 hours, incl. certification) >> Learn more
Project management Stretch assignment. An activity that pushes you outside of your comfort zone to learn new skills in practice. Stretch assignments Group project (in department) Set up a collaborative platform to improve marketing project management >> Get started
Social media marketing Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Social Media Marketing Course (9 lessons, 5 hours, incl. certification) >> Learn more
Social media marketing Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning curriculum Social Media Marketing (7 months, incl. certification) >> Get started

Request a personalized development plan for your company

We know all companies are different. Blended learning plans can differ greatly based on industry, business model, location and employees profiles. To craft a more customized development plan for the position of Digital Marketing Manager at your company with our experts, please schedule a 30-mn online conversation with our L&D experts.