Hiring the right Digital Marketing Manager
for your organization

Successfully recruit a Digital Marketing Manager

Key steps to recruit

We recommend to pay attention to the following 3 steps when recruiting a Digital Marketing Manager

1. Write down explicit roles and responsibilities.
Check our suggestions below.

2. Define key skills and behaviors you are looking for.
Try to list the skills as well, but remember, a skillset too precise might discourage less confidents to apply. Check our template skillset for inspiration.

3. Get insight on your shortlisted candidates with Behavior assessments.
To maximize the chances of culture fit and make sure that the newly recruited candidate will actually stay in your organization, try to scan for some key behaviors using Huneety free assessments.

What does a Digital Marketing Manager do?

A Digital Marketing Manager is a professional who identifies, strategizes, roll out or maintain various initiatives strategies to grow the brand online visibility and generate business opportunities through online channels (website, app, social media, etc.).

Digital Marketing is a fast-moving space, Digital Marketers spend time collaborating with with other professionals to strategize and develop new approaches for effective campaigns are among their responsibilities.

Digital Marketers must be at east with data, in order to spot patterns and customers segments that will lead to more efficacy in campaigns. Their duties may include managing CRM and marketing automation, improving website visibility through SEO or digital campaigns, managing upsell or cross-selling initiatives through emailing or notification campaigns.


Skillset of Digital Marketing Manager

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★★★★  Proficient

 Social media management  Facebook Instagram Twitter YouTube Linkedin Social Media Marketing
Strategic future skill

 Marketing automation  Zapier Marketing Automation Oracle Eloqua HCL Unica Adobe Campaigns Oracle Responsys SalesManago Salesforce Marketing Cloud ActiveCampaign Hubspot Chatbots Marketo Mailchimp

 Digital advertising  Digital Campaigns Mobile Marketing Pay Per Click campaigns (PPC) Online Advertising Google Analytics Google Ads
Strategic future skill

 CRM  Zoho CRM Pardot SugarCRM Hubspot CRM Oracle CRM Salesforce CRM Pipedrive CRM
★★★☆☆  Competent
 Developing others  Enhancing individual and professional development Coaching others to succeed Sharing knowledge, skills and expertise to others

 Website Optimization  Search Engine Optimization (SEO) Backlinks Landing Pages Meta Descriptions Search Engine Marketing (SEM)

 Project management  Project Coordination Project Management

 Content marketing  Blogs Social media posts White papers Infographics Emailing Video Marketing
Strategic future skill


Tips

A skills-based approach based on the lastest market data ensures you will look for future-proof candidates

By focusing on skills, not experience, you widen the potential talent pool to a larger set of individuals

Set realistic expectations: do not loose time looking for a "unicorn candidate" and move forward to behavior assessments. Unlike behaviors, skills are easy to be taught once they are clearly identified.

Terminology

Competency

Ability to solve complex business challenges. A competency is typically made of several interconnected sub-skills.

Skill

A hard skill or technical ability required to perform a task. Skills are more fine-grained than competencies and easier to be taught.

Behavior

A set of attitudes and soft skills expected of an individual to suceed in her/his position and organization.

Recommended hiring assessments for
Digital Marketing Manager

Know how your candidates will fit, before they start!

 

Identify the best fit in term of workstyle and for your organization
Unbiased way to benchmark candidates
Fast. Does not add time to your recruitment workflow.
Get insight and suggestions of questions to run better interviews.
Send to as many candidates as you want with Huneety!

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Developing others Assessment
Developing others Assessment

Developing others is a key requirement for any manager in charge of leading a team. The manager's capacity to develop others greatly impacts the company's ability to retain its best talents over the long term. Developing others effectively requires one to display key behaviors such as coaching others to succeed, enhancing individual and professional development as well as sharing knowledge, skills and expertise with others.

Try it for free!

Leadership Assessment
Leadership Assessment

This behavioral assessment helps to benchmark job candidates for management and leadership roles. Assess management style and ability to make tough decisions. Results available as candidates benchmark table or individual report to be share to hiring manager.

Try it for free!

Problem Solving Assessment
Problem Solving Assessment

Supporting the assessment of candidates on Problem Solving skills including the following behaviors: Problem identification and anticipation, working with others to solve issues, making fact-based decision and solution implementation.

Try it for free!

Relationship Building Assessment
Relationship Building Assessment

This behavioral assessment focuses on the networking habits of the candidate and her/his ability to connect with business partners. The 3 work behaviors assessed are the skill to grow a network, the ability to inspire and build trust, and the capacity to maintain connections over the long term.

Try it for free!

Customize your own assessment
Request a customized assessment

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Your corporate value #3

Contact us to craft personalized hiring assessments based on special recruitment needs, special languages, or using your own company's skills and behaviors framework.




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