About the function of Growth Hacker
What does the Growth Hacker do?
The Growth Hacker focuses its time on implementing projects in order to improve acquisition and retention of customers, for that reason it is at the cross-road between Marketing, Business Development and Product Management.
Solutions deployed do not require to be “big bang implementations”, as the Growth Manager will rather focus on small, low-cost and “quick win” solutions, yielding few percentages of improvements, which stacked together will yield over-time huge improvements in term of number of users and their behaviours.
Growth Hackers have entrepreneurial and creative minds, but are also good networkers, both internally and externally. This capacity to reach out and break functional silos will allow them to constantly identify new gaps in customer experience and business strategies, which will then be discussed internally and transformed into prototype and new features.
What does the future hold for Growth Hackers?
This position is relatively new has the Growth Hacker term has only been coined back in 2010 by Sean Ellis. Although invented for early-stage start-ups, growth hacking mindset and techniques can be applied number of companies and industries, no matter their size. The coming years should see a democratisation of this position, probably under the title of “Growth Manager” in corporate environment.
The skill base of “growth hacking” lies in business strategy, digital marketing, social media marketing and data analytics. The tools used, however, evolve over time as the Growth Hacker will always try to take advantage of the latest technologies and third-party softwares to do his tasks in the most efficient manner.
Competencies of the Growth Hacker
How to read the competency table and chart?
The percentage score (%) represents the expertise level required for this position, click on score for more details. Future skills, which are important to your organization's competitivity in the long run, are highlighted with a .
Competencies of the Growth Hacker
Development plan for Growth Hacker
Remember that all Learning & Development (L&D) activities and trainings should be balanced to achieve maximum results. For all Active Learning you perform, remember to balance with Social Learning and several Stretch assignments for the Growth Hacker to put in practice newly learned skills.
|Business strategy||Active Learning||E-learning course||Advanced curriculum on business growth strategy (1 month, 6 hours a week)||>> Learn more|
|Business strategy||Stretch assignments||Group project (in department)||Organize an internal communication plan to spread the business strategy|
|Business strategy||Stretch assignments||Group project (in department)||Summarise how marketing plan fits the business strategy on a 1-page document|
|Customer experience||Active Learning||E-learning course||Explore interactions between branding and customer experience (13-hour course)||>> Learn more|
|Customer experience||Active Learning||Networking events||Join a User Experience online community||>> Get started|
|Customer experience||Stretch assignments||Group project (inter-department)||Organize a cross-department workshop to brainstorm Customer Experience||>> Get started|
|Data analytics & vizualization||Active Learning||E-learning course||Make sense of unstructured data with Natural Language Processing (9 hours, incl. certificate)||>> Learn more|
|Data analytics & vizualization||Active Learning||E-learning course||Google Analytics Academy (courses beginners to power users)||>> Learn more|
|Data analytics & vizualization||Active Learning||E-learning course||Transition from Excel to Power BI (2-hour class)||>> Learn more|
|Data analytics & vizualization||Active Learning||E-learning course||Data visualisation using Tableau (10 hours course)||>> Learn more|
|Data analytics & vizualization||Active Learning||E-learning course||Getting Started with Power BI for Business Professionals||>> Learn more|
|Data analytics & vizualization||Active Learning||E-learning course||Getting started with Power BI (4-hour course)||>> Learn more|
|Digital marketing||Active Learning||E-learning curriculum||Digital marketing curriculum (8 months, 5 hours a week)||>> Learn more|
|Digital marketing||Social Learning||Feedback from peer||Create or join a (virtual?) meetup with other digital marketers|
|Digital marketing||Stretch assignments||Individual assignment||Identity, present and roll out 5 digital marketing tactics from Neil Patel blog||>> Get started|
|Digital marketing||Stretch assignments||Individual assignment||Implement 4 recruitment SEO practices during next quarter and monitor ROI||>> Get started|
|Digital marketing||Active Learning||E-learning curriculum||Search Engine Optimization Fundamentals (30 hours, incl. certificate)||>> Learn more|
|Digital marketing||Active Learning||E-learning course||Social media marketing course (12 hours incl. certification)||>> Learn more|
|Market expansion||Active Learning||E-learning course||International Expansion: A Blueprint for Success||>> Learn more|
|Market expansion||Active Learning||E-learning course||Discovering Sales Growth Opportunities||>> Learn more|
|Market expansion||Active Learning||E-learning course||Growth marketing with AI course (10 hours)||>> Learn more|
|Market expansion||Stretch assignments||E-learning course||Get a overview of what Growth Hacking is and how it can apply to your business||>> Start reading|
|Marketing automation||Active Learning||E-learning course||Marketing automation course (3 hours incl. certification, using Zapier)||>> Learn more|
|Marketing automation||Active Learning||E-learning course||Email marketing (5 hours incl. certification, using MailChimp)||>> Learn more|
|Networking||Active Learning||Book/article reading||Networking guide for introverts: Making connections that count||>> Learn more|
|Networking||Stretch assignments||Individual assignment||Co-host a webinar with industry experts and promote your value proposition||>> Get started|
|Search Engine Optimization (SEO)||Stretch assignments||Individual assignment||Identity, present and roll out 5 SEO tactics from Neil Patel blog||>> Get started|