Hiring the right Growth Hacker
for your organization

What does a Growth Hacker do?

The Growth Hacker focuses its time on implementing projects in order to improve acquisition and retention of customers, for that reason it is at the cross-road between Marketing, Business Development and Product Management.

Solutions deployed do not require to be “big bang implementations”, as the Growth Manager will rather focus on small, low-cost and “quick win” solutions, yielding few percentages of improvements, which stacked together will yield over-time huge improvements in term of number of users and their behaviours.

Growth Hackers have entrepreneurial and creative minds, but are also good networkers, both internally and externally. This capacity to reach out and break functional silos will allow them to constantly identify new gaps in customer experience and business strategies, which will then be discussed internally and transformed into prototype and new features.

What does the future hold for Growth Hackers?

This position is relatively new has the Growth Hacker term has only been coined back in 2010 by Sean Ellis. Although invented for early-stage start-ups, growth hacking mindset and techniques can be applied number of companies and industries, no matter their size. The coming years should see a democratisation of this position, probably under the title of “Growth Manager” in corporate environment.

The skill base of “growth hacking” lies in business strategy, digital marketing, social media marketing and data analytics. The tools used, however, evolve over time as the Growth Hacker will always try to take advantage of the latest technologies and third-party softwares to do his tasks in the most efficient manner.


Career Development

This position is similar to

Brand Director

Corporate Communications Director

Chief Marketing Officer

Global Marketing Director

Head Of Marketing


 
 
 
 

How to succesfully hire a
Growth Hacker?

 
 


Create a job description with the desired competencies.

Make a list of the Competencies and Skills you are after and feature them prominently in your job offer. Basing your criteria on skills rather than experience will help you reach a larger talent pool.

Check skillset
 


Test your shortlisted candidates to check behavior fit.

Hiring assessments are great at spotting behavior traits and get an idea of how candidates will fit in your organization. They also help you to run better interviews with candidates.

Check assessments
 
 
 
 

Skillset of Growth Hacker

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★★★★  Proficient
 Customer Experience (CX)  Customer engagement Client Rapport Customer Contact Customer experience Customer Satisfaction Customer Retention
Strategic future skill

 Problem solving  Identifying and anticipating problems Making fact based decisions to solve problems

 Relationship Building  Growing network and relationships Nurturing long term relationships
★★★☆☆  Competent
 Website Optimization  Landing Pages Search Engine Marketing (SEM) Search Engine Optimization (SEO)

 Marketing automation  Adobe Campaigns Oracle Eloqua Marketing Automation Chatbots Zapier ActiveCampaign Hubspot Mailchimp Marketo
Strategic future skill

 Digital marketing  Digital Marketing
Strategic future skill
★★☆☆☆  Advanced beginner
 Growth Strategies  New Business Opportunities Business Development Sales Strategy Growth Strategies Customer Acquisition


Tips

A skills-based approach based on the lastest market data ensures you will look for future-proof candidates

By focusing on skills, not experience, you widen the potential talent pool to a larger set of individuals

Set realistic expectations: do not loose time looking for a "unicorn candidate" and move forward to behavior assessments. Unlike behaviors, skills are easy to be taught once they are clearly identified.

Terminology

Competency

Ability to solve complex business challenges. A competency is typically made of several interconnected sub-skills.

Skill

A hard skill or technical ability required to perform a task. Skills are more fine-grained than competencies and easier to be taught.

Behavior

A set of attitudes and soft skills expected of an individual to suceed in her/his position and organization.

Recommended hiring assessments for
Growth Hacker

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Problem Solving Assessment
Problem Solving Assessment

Supporting the assessment of candidates on Problem Solving skills including the following behaviors: Problem identification and anticipation, working with others to solve issues, making fact-based decision and solution implementation.

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