What does a Growth Hacker do?
The Growth Hacker focuses its time on implementing projects in order to improve acquisition and retention of customers, for that reason it is at the cross-road between Marketing, Business Development and Product Management.
Solutions deployed do not require to be “big bang implementations”, as the Growth Manager will rather focus on small, low-cost and “quick win” solutions, yielding few percentages of improvements, which stacked together will yield over-time huge improvements in term of number of users and their behaviours.
Growth Hackers have entrepreneurial and creative minds, but are also good networkers, both internally and externally. This capacity to reach out and break functional silos will allow them to constantly identify new gaps in customer experience and business strategies, which will then be discussed internally and transformed into prototype and new features.
What does the future hold for Growth Hackers?
This position is relatively new has the Growth Hacker term has only been coined back in 2010 by Sean Ellis. Although invented for early-stage start-ups, growth hacking mindset and techniques can be applied number of companies and industries, no matter their size. The coming years should see a democratisation of this position, probably under the title of “Growth Manager” in corporate environment.
The skill base of “growth hacking” lies in business strategy, digital marketing, social media marketing and data analytics. The tools used, however, evolve over time as the Growth Hacker will always try to take advantage of the latest technologies and third-party softwares to do his tasks in the most efficient manner.
In the same department
This position is similar to
Corporate Communications Director
Chief Marketing Officer
Global Marketing Director
Head Of Marketing
How to succesfully hire a
Create a job description with the desired competencies.
Test your shortlisted candidates to check behavior fit.