Growth Hacker

About the function of Growth Hacker

What does the Growth Hacker do?

The Growth Hacker focuses its time on implementing projects in order to improve acquisition and retention of customers, for that reason it is at the cross-road between Marketing, Business Development and Product Management.

Solutions deployed do not require to be “big bang implementations”, as the Growth Manager will rather focus on small, low-cost and “quick win” solutions, yielding few percentages of improvements, which stacked together will yield over-time huge improvements in term of number of users and their behaviours.

Growth Hackers have entrepreneurial and creative minds, but are also good networkers, both internally and externally. This capacity to reach out and break functional silos will allow them to constantly identify new gaps in customer experience and business strategies, which will then be discussed internally and transformed into prototype and new features.

What does the future hold for Growth Hackers?

This position is relatively new has the Growth Hacker term has only been coined back in 2010 by Sean Ellis. Although invented for early-stage start-ups, growth hacking mindset and techniques can be applied number of companies and industries, no matter their size. The coming years should see a democratisation of this position, probably under the title of “Growth Manager” in corporate environment.

The skill base of “growth hacking” lies in business strategy, digital marketing, social media marketing and data analytics. The tools used, however, evolve over time as the Growth Hacker will always try to take advantage of the latest technologies and third-party softwares to do his tasks in the most efficient manner.

Competencies of the Growth Hacker

How to read the competency table and chart?
The percentage score (%) represents the expertise level required for this position, click on score for more details. Future skills, which are important to your organization's competitivity in the long run, are highlighted with a .

Competencies of the Growth Hacker

Development plan for Growth Hacker

Remember that all Learning & Development (L&D) activities and trainings should be balanced to achieve maximum results. For all Active Learning you perform, remember to balance with Social Learning and several Stretch assignments for the Growth Hacker to put in practice newly learned skills.

Competency
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Category Activity
 πŸ“–  Customer experience  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Explore interactions between branding and customer experience (13-hour course) >> Learn more
 πŸ“–  Customer experience  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning Networking events Join a User Experience online community >> Get started
 πŸ“–  Customer experience  Stretch assignment. An activity that pushes you outside of your comfort zone to learn new skills in practice. Stretch assignments Group project (inter-department) Organize a cross-department workshop to brainstorm Customer Experience >> Get started
 πŸ“–  Data analytics & vizualization tools  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Make sense of unstructured data with Natural Language Processing (9 hours, incl. certificate) >> Learn more
 πŸ“–  Data analytics & vizualization tools  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Google Analytics Academy (courses beginners to power users) >> Learn more
 πŸ“–  Data analytics & vizualization tools  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Transition from Excel to Power BI (2-hour class) >> Learn more
 πŸ“–  Data analytics & vizualization tools  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Data visualisation using Tableau (10 hours course) >> Learn more
 πŸ“–  Data analytics & vizualization tools  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Getting Started with Power BI for Business Professionals >> Learn more
 πŸ“–  Data analytics & vizualization tools  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Getting started with Power BI (4-hour course) >> Learn more
 πŸ“–  Digital marketing  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning curriculum Digital marketing curriculum (8 months, 5 hours a week) >> Learn more
 πŸ“–  Digital marketing  Social Learning. An activity where you learn from others. Like mentoring or coaching. Social Learning Feedback from peer Create or join a (virtual?) meetup with other digital marketers
 πŸ“–  Digital marketing  Stretch assignment. An activity that pushes you outside of your comfort zone to learn new skills in practice. Stretch assignments Individual assignment Identity, present and roll out 5 digital marketing tactics from Neil Patel blog >> Get started
 πŸ“–  Digital marketing  Stretch assignment. An activity that pushes you outside of your comfort zone to learn new skills in practice. Stretch assignments Individual assignment Implement 4 recruitment SEO practices during next quarter and monitor ROI >> Get started
 πŸ“–  Digital marketing  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning curriculum Search Engine Optimization Fundamentals (30 hours, incl. certificate) >> Learn more
 πŸ“–  Digital marketing  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Social media marketing course (12 hours incl. certification) >> Learn more
 πŸ“–  Growth Strategies  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Advanced curriculum on business growth strategy (1 month, 6 hours a week) >> Learn more
 πŸ“–  Growth Strategies  Stretch assignment. An activity that pushes you outside of your comfort zone to learn new skills in practice. Stretch assignments Group project (in department) Organize an internal communication plan to spread the business strategy
 πŸ“–  Growth Strategies  Stretch assignment. An activity that pushes you outside of your comfort zone to learn new skills in practice. Stretch assignments Group project (in department) Summarise how marketing plan fits the business strategy on a 1-page document
 πŸ“–  Growth Strategies  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course International Expansion: A Blueprint for Success >> Learn more
 πŸ“–  Growth Strategies  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Discovering Sales Growth Opportunities >> Learn more
 πŸ“–  Growth Strategies  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Growth marketing with AI course (10 hours) >> Learn more
 πŸ“–  Growth Strategies  Stretch assignment. An activity that pushes you outside of your comfort zone to learn new skills in practice. Stretch assignments E-learning course Get a overview of what Growth Hacking is and how it can apply to your business >> Start reading
 πŸ“–  Marketing automation  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Marketing automation course (3 hours incl. certification, using Zapier) >> Learn more
 πŸ“–  Marketing automation  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning E-learning course Email marketing (5 hours incl. certification, using MailChimp) >> Learn more
 πŸ“–  Relationship Building  Active Learning. An activity where you are deeply engaged in absorbing new knowledge. Like a classroom training, reading a manual or following an E-Learning class. Active Learning Book/article reading Networking guide for introverts: Making connections that count >> Learn more
 πŸ“–  Relationship Building  Stretch assignment. An activity that pushes you outside of your comfort zone to learn new skills in practice. Stretch assignments Individual assignment Co-host a webinar with industry experts and promote your value proposition >> Get started
 πŸ“–  Website Optimization  Stretch assignment. An activity that pushes you outside of your comfort zone to learn new skills in practice. Stretch assignments Individual assignment Identity, present and roll out 5 SEO tactics from Neil Patel blog >> Get started

Request a personalized development plan for your company

We know all companies are different. Blended learning plans can differ greatly based on industry, business model, location and employees profiles. To craft a more customized development plan for the position of Growth Hacker at your company with our experts, please schedule a 30-mn online conversation with our L&D experts.