What does a Marketing Data Analyst do?
Data analysts help to answer questions within an organization by collecting, cleaning, processing and presenting large amount of data, in reports or in real-time dashboards for example.
Data Analysts are seen as one of the fastest growing job position at the moment. As ERP systems, CRM, Ecommerce and the Internet of Things tremendously increased the volume of data available in all industries, most companies have needs to connect data sources and provide strategic guidance based on available data.
Data science is fast evolving field with a wide spectrum of technical sub-competencies. Data Analysts are required to have solid statistics understanding, in-depth knowledge about databases and data management, solid programming skills to manipulate large amount of data.
What does the future hold for Marketing Data Analysts?
Data disciplines will continue maturing in the coming years. Some companies will choose to develop and keep data roles internally in order to keep providing business insight. Outside of engineering departments, we will increasingly see Ecommerce or Business Data Analysts in Marketing for example, or even HR Data analyst specialising in workforce data and productivity.
On the other hand, companies for which data is not at the core of their strategy may chose to blend internal and external resources. In those companies, Data Analyst roles will remain rather generalist and focus more on managing project and coordinating vendors and data freelancers. This approach will be supported by third-party platforms which make it easy to find and hire specialists in data field (Natural Language Processing, Image Recognition, etc.) or even pool ideas from a community by the use of challenges.
In the same department
This position is similar to
Corporate Communication Manager
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Marketing Data Analyst?
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