Hiring the right Marketing Manager
for your organization

What does a Marketing Manager do?

Marketing Managers have the responsibility of planning and overseeing the marketing activities of the company for a given segment, product or a territory. Doing so they contribute to strengthening awareness about the company’s brand and help to grow sales.

Their mission is usually quite diverse in nature and can include information gathering activities (market research, competitor analysis), planning activities (marketing plan, budget preparation), the execution of various promotional activities (online promotion, event coordination) and reporting activities.

What does the future hold for Marketing Managers?

Marketing Managers are at the crossroad of the data revolution and the digitalisation of their company’s business.

On the data side, Marketing Managers should be able to make sense of large amount of data available across systems in the company in order to segment customers based on purchase patterns or behaviours, and execute smarter marketing campaigns. Companies should make sure that Marketing Managers are trained on understanding data and have access to datasets (either directly through a system or indirectly by working closely with Data Scientists) to run analysis.

Challenged by pandemic and new customers behaviours, the mission of Marketing Managers is also becoming increasingly digital. The Marketing Manager should be both be knowledgeable about online marketing tactics and be able to analyse and suggest improvements to the online presence of the company. The role of the Marketing Manager is not necessarily to go in depth on those matters, however Marketing Manager should be able to connect business matters with internal or external digital experts (Digital Marketing specialist, SEO expert freelancer, Digital Marketing Agency, etc.).


Career Development

This position is similar to

Brand Director

Corporate Communications Director

Chief Marketing Officer

Global Marketing Director

Head Of Marketing


 
 
 
 

How to succesfully hire a
Marketing Manager?

 
 


Create a job description with the desired competencies.

Make a list of the Competencies and Skills you are after and feature them prominently in your job offer. Basing your criteria on skills rather than experience will help you reach a larger talent pool.

Check skillset
 


Test your shortlisted candidates to check behavior fit.

Hiring assessments are great at spotting behavior traits and get an idea of how candidates will fit in your organization. They also help you to run better interviews with candidates.

Check assessments
 
 
 
 

Skillset of Marketing Manager

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★★★★  Proficient
 CRM  Oracle CRM Salesforce CRM Hubspot CRM SugarCRM Pardot Pipedrive CRM Zoho CRM
★★★☆☆  Competent
 Digital marketing  Digital Marketing
Strategic future skill

 Marketing strategies  Market segmentation Marketing plans Marketing strategy Positioning Go to market

 Market research  PESTEL Market Intelligence Market research Competitive Analysis SWOT

 Communicating information  Active Listening Asking the right questions Influencing and persuading others Synthesizing information

 Problem solving  Working with others to solve problems Implementing solutions Identifying and anticipating problems Making fact based decisions to solve problems

 Procurement & Purchasing  Purchasing Subcontracting

 Developing others  Enhancing individual and professional development Sharing knowledge, skills and expertise to others Coaching others to succeed
★★☆☆☆  Advanced beginner
 Cost control  Budgeting Cost Control Variance analysis


Tips

A skills-based approach based on the lastest market data ensures you will look for future-proof candidates

By focusing on skills, not experience, you widen the potential talent pool to a larger set of individuals

Set realistic expectations: do not loose time looking for a "unicorn candidate" and move forward to behavior assessments. Unlike behaviors, skills are easy to be taught once they are clearly identified.

Terminology

Competency

Ability to solve complex business challenges. A competency is typically made of several interconnected sub-skills.

Skill

A hard skill or technical ability required to perform a task. Skills are more fine-grained than competencies and easier to be taught.

Behavior

A set of attitudes and soft skills expected of an individual to suceed in her/his position and organization.

Recommended hiring assessments for
Marketing Manager

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Leadership Assessment
Leadership Assessment

This behavioral assessment helps to benchmark job candidates for management and leadership roles. Assess management style and ability to make tough decisions. Results available as candidates benchmark table or individual report to be share with hiring manager.

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Problem Solving Assessment
Problem Solving Assessment

Supporting the assessment of candidates on Problem Solving skills including the following behaviors: Problem identification and anticipation, working with others to solve issues, making fact-based decision and solution implementation.

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Relationship Building Assessment
Relationship Building Assessment

This behavioral assessment focuses on the networking habits of the candidate and her/his ability to connect with business partners. The 3 work behaviors assessed are the skill to grow a network, the ability to inspire and build trust, and the capacity to maintain connections over the long term.

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Customize your own assessment
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Contact us to craft personalized hiring assessments based on special recruitment needs, special languages, or using your own company's skills and behaviors framework.




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