Hiring the right Marketing Specialist
for your organization

Successfully recruit a Marketing Specialist

Key steps to recruit

We recommend to pay attention to the following 3 steps when recruiting a Marketing Specialist

1. Write down explicit roles and responsibilities.
Check our suggestions below.

2. Define key skills and behaviors you are looking for.
Try to list the skills as well, but remember, a skillset too precise might discourage less confidents to apply. Check our template skillset for inspiration.

3. Get insight on your shortlisted candidates with Behavior assessments.
To maximize the chances of culture fit and make sure that the newly recruited candidate will actually stay in your organization, try to scan for some key behaviors using Huneety free assessments.

What does a Marketing Specialist do?

Marketing Specialist is an entry-level position in the marketing department. The role is by nature relatively generalist, acting as the right hand of the Marketing Manager. Depending on the strengths of the Marketing Specialist this position may be oriented more towards content creation (presentations, editorial, blog articles, product documentation, documentation localisation), graphic design or video editing, digital marketing and advertising (SEO, social media advertising, lead generation), or event coordination (tradeshows, conferences, product launches).

Marketing department generate more and more data. Marketing Specialists will increasingly be required to be very agile in the way they manipulate data. This starts with having in-depth understanding of the CRM concepts and its potential connectivity to external ecosystem platforms in order to perform automated tasks and alleviate manual reporting works (this include Marketing automation platforms, connectivity apps such as Zapier, webhooks or API for example).

Marketing Specialists may also be required to monitor Marketing pipeline performance and even Sales pipeline performance. In the past, this task was performed with manual Excel data crunching. More and more the ability to design meaningful dashboards is embedded into CRM or automation platforms themselves, or can be easily be built in tools such as Tableau or Power BI. Training the Marketing Specialists on your platform of choice will enable your company to create consistent reporting while ultimately free the time of the Marketing Specialist to perform more value-added tasks.


Skillset of Marketing Specialist

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★★★☆☆  Competent
 Communicating information  Asking the right questions Influencing and persuading others Active Listening Synthesizing information

 Social media management  Social Media Marketing Twitter YouTube Social Media Management Facebook Instagram Linkedin
Strategic future skill
★★☆☆☆  Advanced beginner
 Problem solving  Implementing solutions Working with others to solve problems Identifying and anticipating problems Making fact based decisions to solve problems

 Copywriting  Copywriting Storytelling

 Website updating  Adobe XD prototyping HTML webpage editing CSS layout webpage editing

 Digital marketing  Digital Marketing

 CRM  Pardot SugarCRM Pipedrive Zoho CRM Oracle CRM Hubspot CRM CRM Salesforce CRM


Tips

A skills-based approach based on the lastest market data ensures you will look for future-proof candidates

By focusing on skills, not experience, you widen the potential talent pool to a larger set of individuals

Set realistic expectations: do not loose time looking for a "unicorn candidate" and move forward to behavior assessments. Unlike behaviors, skills are easy to be taught once they are clearly identified.

Terminology

Competency

Ability to solve complex business challenges. A competency is typically made of several interconnected sub-skills.

Skill

A hard skill or technical ability required to perform a task. Skills are more fine-grained than competencies and easier to be taught.

Behavior

A set of attitudes and soft skills expected of an individual to suceed in her/his position and organization.

Recommended hiring assessments for
Marketing Specialist

Know how your candidates will fit, before they start!

 

Identify the best fit in term of workstyle and for your organization
Unbiased way to benchmark candidates
Fast. Does not add time to your recruitment workflow.
Get insight and suggestions of questions to run better interviews.
Send to as many candidates as you want with Huneety!

Free hiring assessments platform

Try today, no credit card required

 
Problem Solving Assessment
Problem Solving Assessment

Supporting the assessment of candidates on Problem Solving skills including the following behaviors: Problem identification and anticipation, working with others to solve issues, making fact-based decision and solution implementation.

Try it for free!

Relationship Building Assessment
Relationship Building Assessment

This behavioral assessment focuses on the networking habits of the candidate and her/his ability to connect with business partners. The 3 work behaviors assessed are the skill to grow a network, the ability to inspire and build trust, and the capacity to maintain connections over the long term.

Try it for free!

Customize your own assessment
Request a customized assessment

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Contact us to craft personalized hiring assessments based on special recruitment needs, special languages, or using your own company's skills and behaviors framework.




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