Hiring the right Sales Director
for your organization

What does a Sales Director do?

The Sales Director is responsible for defining, articulating, and implementing the company’s overall market vision and sales strategy. He/she creates predictions and strategies to ensure that sales are made at profitable levels (profit margin optimization).

The Sales Director is above all a team leader, who seeks to empower the entire sales organization to perform better. The Sales Director will often collaborate on Sales Excellence initiatives which will ensure smart and efficient sales practices are spread in the organization. The Sales Director can also act as a top key account management position, cultivating positive relationships with key buyers and influencers in key customers companies. They will often take part in the most important business development meetings to offer their expertise to the customer and support more junior of the team in negotiations and closing stage.

As a director-level market-oriented position, the Sales Director should be kept up to date on industry trends, market conditions, business opportunities, and competitor activity.

Career Development

This position is similar to

Recruitment Manager

Talent Acquisition Lead

Recruitment Consultant

Talent Attraction Manager


How to succesfully hire a Sales Director?


Create a job description with the desired competencies.

Make a list of the Competencies and Skills you are after and feature them prominently in your job offer. Basing your criteria on skills rather than experience will help you reach a larger talent pool.

Check skillset

Test your shortlisted candidates to check behavior fit.

Hiring assessments are great at spotting behavior traits and get an idea of how candidates will fit in your organization. They also help you to run better interviews with candidates.

Check assessments

Skillset of a Sales Director

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★★★★★ Expert level required
 Knowledge of business environment  Gap Analysis Market trends Business Knowledge Feasibility Studies Industry trends Consumer trends

 Relationship Building  Growing network and relationships Nurturing long term relationships

 Negotiation  Leading win-win discussions Closing deals
★★★★ Proficient level required
 CRM  CRM Salesforce CRM Zoho CRM Hubspot CRM SugarCRM Pipedrive Oracle CRM Pardot

 Contract management  Contract Terms Contract Management

 Growth Strategies  Sales Strategy New Business Opportunities Business Development Growth Strategies Product Development Customer Acquisition

 Value selling  Value Selling Solution Selling
Strategic future skill

 Customer Experience (CX)  Customer engagement Customer Loyalty Customer Satisfaction Customer experience Customer Retention
Strategic future skill

 Developing others  Coaching others to succeed Sharing knowledge, skills and expertise to others Enhancing individual and professional development


A skills-based approach based on the lastest market data ensures you will look for future-proof candidates

By focusing on skills, not experience, you widen the potential talent pool to a larger set of individuals

Set realistic expectations: don't loose time looking for a "unicorn candidate" and move forward to behavior assessments. Unlike behaviors, skills are easy to be taught once they are clearly identified.



Ability to solve complex business challenges. A competency is typically made of several interconnected sub-skills.


A hard skill or technical ability required to perform a task. Skills are more fine-grained than competencies and easier to be taught.


A set of attitudes and soft skills expected of an individual to suceed in her/his position and organization.

Recommended hiring assessments
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This behavioral assessment helps to benchmark job candidates for management and leadership roles. Assess management style and ability to make tough decisions. Results available as candidates benchmark table or individual report to be share with hiring manager.

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