Hiring the right Sales Director
for your organization

Successfully recruit a Sales Director

Key steps to recruit

We recommend to pay attention to the following 3 steps when recruiting a Sales Director

1. Write down explicit roles and responsibilities.
Check our suggestions below.

2. Define key skills and behaviors you are looking for.
Try to list the skills as well, but remember, a skillset too precise might discourage less confidents to apply. Check our template skillset for inspiration.

3. Get insight on your shortlisted candidates with Behavior assessments.
To maximize the chances of culture fit and make sure that the newly recruited candidate will actually stay in your organization, try to scan for some key behaviors using Huneety free assessments.

What does a Sales Director do?

The Sales Director is responsible for defining, articulating, and implementing the company’s overall market vision and sales strategy. He/she creates predictions and strategies to ensure that sales are made at profitable levels (profit margin optimization).

The Sales Director is above all a team leader, who seeks to empower the entire sales organization to perform better. The Sales Director will often collaborate on Sales Excellence initiatives which will ensure smart and efficient sales practices are spread in the organization. The Sales Director can also act as a top key account management position, cultivating positive relationships with key buyers and influencers in key customers companies. They will often take part in the most important business development meetings to offer their expertise to the customer and support more junior of the team in negotiations and closing stage.

As a director-level market-oriented position, the Sales Director should be kept up to date on industry trends, market conditions, business opportunities, and competitor activity.

Skillset of Sales Director

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★★★★★  Expert
 Relationship Building  Nurturing long term relationships Growing network and relationships

 Negotiation  Closing deals Leading win-win discussions

 Knowledge of business environment  Gap Analysis Business Knowledge Feasibility Studies Market trends Consumer trends Industry trends
★★★★  Proficient
 Developing others  Sharing knowledge, skills and expertise to others Coaching others to succeed Enhancing individual and professional development

 Growth Strategies  Growth Strategies Product Development Sales Strategy New Business Opportunities Business Development Customer Acquisition

 Customer Experience (CX)  Customer engagement Customer experience Customer Satisfaction Customer Loyalty Customer Retention
Strategic future skill

 Contract management  Contract Management Contract Terms

 Value selling  Value Selling Solution Selling
Strategic future skill

 CRM  Pardot SugarCRM Pipedrive Zoho CRM CRM Oracle CRM Hubspot CRM Salesforce CRM


A skills-based approach based on the lastest market data ensures you will look for future-proof candidates

By focusing on skills, not experience, you widen the potential talent pool to a larger set of individuals

Set realistic expectations: do not loose time looking for a "unicorn candidate" and move forward to behavior assessments. Unlike behaviors, skills are easy to be taught once they are clearly identified.



Ability to solve complex business challenges. A competency is typically made of several interconnected sub-skills.


A hard skill or technical ability required to perform a task. Skills are more fine-grained than competencies and easier to be taught.


A set of attitudes and soft skills expected of an individual to suceed in her/his position and organization.

Recommended hiring assessments for
Sales Director

Know how your candidates will fit, before they start!


Identify the best fit in term of workstyle and for your organization
Unbiased way to benchmark candidates
Fast. Does not add time to your recruitment workflow.
Get insight and suggestions of questions to run better interviews.
Send to as many candidates as you want with Huneety!

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Leadership Assessment
Leadership Assessment

This behavioral assessment helps to benchmark job candidates for management and leadership roles. Assess management style and ability to make tough decisions. Results available as candidates benchmark table or individual report to be share to hiring manager.

Try it for free!

Relationship Building Assessment
Relationship Building Assessment

This behavioral assessment focuses on the networking habits of the candidate and her/his ability to connect with business partners. The 3 work behaviors assessed are the skill to grow a network, the ability to inspire and build trust, and the capacity to maintain connections over the long term.

Try it for free!

Solutions Selling Assessment
Solutions Selling Assessment

This behavioral assessment helps to benchmark candidates for B2B Sales roles. Learn about the selling style of candidates and how they deal with customers needs. Results available as candidates benchmark table or individual report to be share to hiring manager.

Try it for free!

Customize your own assessment
Request a customized assessment

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Contact us to craft personalized hiring assessments based on special recruitment needs, special languages, or using your own company's skills and behaviors framework.

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