Analis Data Pemasaran (Marketing Data Analyst)

Kewajiban

• Collect and analyze marketing data from various sources to identify trends, patterns, and insights.
• Develop and maintain databases and data systems necessary for marketing analytics and reporting.
• Create and implement data-driven marketing strategies and campaigns based on the analysis of consumer behavior and market trends.
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and track marketing campaign effectiveness.
• Conduct market research and competitor analysis to identify opportunities and threats in the market.
• Generate regular reports and dashboards to communicate marketing performance and provide actionable recommendations.
• Utilize statistical techniques and predictive modeling to forecast market trends and customer behavior.
• Identify and segment target audiences based on demographic, psychographic, and behavioral characteristics.
• Monitor and optimize marketing campaigns by analyzing key metrics such as conversion rates, click-through rates, and customer acquisition costs.
• Stay updated with the latest industry trends, tools, and technologies related to marketing analytics and data management.