Category Product Analyst (Food)

Kewajiban

• Market Analysis: Conduct research and analysis to identify market trends, competitor strategies, and customer preferences. This includes understanding customer needs, preferences, and buying behaviors.
• Vendor Management: Build and maintain relationships with suppliers and vendors. Negotiate contracts, terms, and pricing to ensure competitive advantage and product availability.
• Product Assortment: Develop and maintain the assortment of products. Determine which items to offer, discontinue, or introduce based on market demand, profitability, and overall company goals.
• Pricing Strategy: Establish and adjust pricing strategies to maximize profitability while remaining competitive. This involves monitoring pricing trends, conducting price analyses, and setting appropriate price points.
• Marketing and Promotion: Collaborate with the marketing team to create and execute marketing campaigns, promotions, and advertising initiatives specific to the category. Develop and execute strategies to increase category sales and awareness.
• Performance Analysis: Analyze category performance metrics, such as sales, profit margins, and customer satisfaction, to identify opportunities for improvement. Create reports and provide recommendations to optimize category performance.