Assistant Brand Manager - Singha (Alcohol)

Boonrawd Brewery
Boonrawd Brewery (Bangkok)
กรุงเทพ, ประเทศไทย 🇹🇭
Boonrawd Brewery Co., Ltd. Founded by Phraya Bhirom Bhakdi in 1933, the privately-owned company has matured and developed over the years into an industry leader with a total annual production capacity of 1 billion liters. Boon Rawd Brewery is Thailand's first and largest brewery, which markets its products under the "SINGHA" brand name. The company operates 3 Breweries and 6 Factories located in strategic regions of Thailand. Boon Rawd strength stems from the ability to combine the abilities to produce the finest beer and extensive distribution network to serve the customers. The production process is backed by state-of-the-art technology and production equipment. Achieving ISO 9002 not only reflects the management strong commitment to quality and the high standard of the manufacturing process but also ensures international recognition for the company's products. Boon Rawd continually seeks new business opportunities within both the domestic and international markets. Domestically, the company has expanded its product line to cover different product category ranging from Beer, Soda Water, Drinking Water, Ready to Drink Fruit Juices to Ready to Drink Coffee and Tea lines. Internationally, aside from worldwide exportation of Singha Beer, Boon Rawd has acquired two Breweries in Germany and entered into a joint venture in China to establish a production base for the European and Asian Markets. As an integral part of the Thai society, Boon Rawd actively participates in Sport Sponsorships, Cultural Events, Traditional Festivals and granting of Educational Scholarships. Singha
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Assistant Brand Manager - Singha (Alcohol)

หน้าที่รับผิดชอบ

• Co-create channel & trade marketing strategies for assigned channel and support all initiatives and executions throughout the year.
• Track effectiveness and impact of all initiatives and activities.
• Monitor and analyze market trends, consumer insight, competitor movement and propose creative idea to brand manager.
• Work closely with external agencies to ensure all campaigns and activities are implemented successfully to drive brand growth.
• Ensure and maximize the usage of marketing materials e.g. POSMs across all channels and evaluate effectiveness.
• Regular market visits to maintain great relationships with business partners, collecting insights & competitor's movements to analyze and plan for tactical strategies.
• Monitor brand performance regularly.

คุณสมบัติ

• Bachelor's degree or higher in Marketing or related fields.
• At least 3 years of working experiences especially in marketing/brand management.
• Experience in FMCG company is an advantage.
• Excellent communication skills in English.

สิทธิประโยชน์

 
   Huneety A.I Salary Estimate
         61,000 - 124,000 THB per month