Brand Manager (F&B)
เกี่ยวกับตำแหน่งนี้
Brand Manager (F&B) responsible for brand strategy, product development, consumer marketing research, and other BAU tasks.
หน้าที่รับผิดชอบ
• Create a brand strategy and innovation to ensure the brand is recognizable and lead the public perception of the brand's right key vision messages.
• Responsible for strategies and managing marketing campaigns to make sure that branding is consistent across advertising and campaigns (both offline and online portals)
• Identify the brand positioning and create a strategic brand plan/ brand building to reach business objectives.
• Responsible for product launching development both new products and existing products.
• Initiative consumer penetration tactics and extend the consumer market shares.
• Keep up to date the consumer trends, market share, competitors, and research analysis from research agencies to enhance the marketing strategy, NPD, and product details to align the consumer future trends from time to time.
คุณสมบัติ
• Bachelor’s degree in marketing, public communication, or higher which is related to the job fields
• Minimum proven 3 years experience in marketing or related field (IMC, Brand Management, Product Management, Marketing Manager, etc.)
• Having a background in the FMCG industry is preferable.
• Solid understanding of key drivers of brand/product management, P&L, and marketing plan
• Strong interpersonal skills, stakeholder management, and problem-solving skills.
สิทธิประโยชน์
61,000 - 124,000 THB per month
