E-Commerce and IMC Manager
เกี่ยวกับตำแหน่งนี้
The E-Commerce and IMC Manager is responsible for building brand awareness, designing customer journeys, developing data management plans, building CRM systems, and improving business processes.
หน้าที่รับผิดชอบ
• Build Brand Awareness and Brand Strategy: Creating awareness and acceptance in key markets is crucial for online businesses. E-Commerce Managers must develop strategies to enhance brand awareness and utilize various channels such as online marketplaces and social media to attract users to the company's omni-channel system.
• Design Customer Journey & Customer Experience: Creating connected and seamless experiences for customers is important to build a reliable database and use it for data analysis to better understand customers. This data can then be used to plan campaigns or membership programs in the future.
• Develop Strategy and Data Management Plan: E-Commerce Managers need to strategize and plan to manage and integrate data from online channels and various media platforms efficiently. This is essential for analyzing and utilizing data effectively in decision-making.
• Build CRM Systems: Developing flexible CRM systems that can be customized to the business needs, such as developing member privileges or membership programs to support sales and enhance customer relationships through online channels.
• Business Process Improvement: Improving business systems and processes to increase efficiency, such as managing order volumes, logistics, and customer service to respond to customer needs comprehensively and quickly.
คุณสมบัติ
• At least 5 years of experience in Digital Marketing, Media planning, Data management, and working in a fast-paced environment.
• Understanding of Data analytics, performance marketing, brand management, or related marketing disciplines.
• Experience working on a project basis.
• Good presentation skills, teamwork attitude, data savvy, and multitasking skills.
สิทธิประโยชน์
56,000 - 145,000 THB per month
