Commercial Planner - Reserve (Trade Marketing Manager)
เกี่ยวกับตำแหน่งนี้
Diageo Moet Hennessy Thailand (DMHT) is looking for a Commercial Planner to drive growth and brand equity for their Reserve Brands.
หน้าที่รับผิดชอบ
• Develop and execute annual Reserve channel and customer promotional calendars.
• Analyze market trends and competitor activity to establish minimum execution standards for sales drivers (distribution, range, space, etc.)
• Track key executions and performance, optimize ROI
• Own the Reserve MBR process, identifying and sharing best practices strategies across business units.
• Lead Joined Up Business Planning and customer JBP engagement.
• Collaborate with Consumer Marketing on targeted channel activations and KPIs.
คุณสมบัติ
• Bachelor’s degree in marketing, Business Administration, or related field.
• 5+ years of experience in trade marketing or a related field, preferably within the FMCG or alcohol industry.
• Strong analytical and data interpretation skills.
• Proven ability to develop and execute strategic marketing plans.
• Excellent communication, presentation, and negotiation skills.
สิทธิประโยชน์
56,000 - 145,000 THB per month