Digital Marketing & Communications Manager
เกี่ยวกับตำแหน่งนี้
Responsible for holistic digital marketing & communication strategy development and execution, enhancing brand aspiration, image, equity, and driving sales conversion and market shares in both online and offline channels.
หน้าที่รับผิดชอบ
• Develop content, influencer, and communication strategy for the brand to drive brand image, aspiration, positioning, and equity.
• Define the right ratio of digital-traditional in the overall PR mix, including its budget implications and develop the Brand’s overall communications and PR strategy locally.
• Identify the Brand’s digital influencers with the right relevance and “fit” for brand, tailors brand stories and works with them to drive e-Communication/PR campaigns.
• Manage the Brand’s influencer relationships and optimize earned media activities.
• Works as a center of the content and all communications delivered to consumer.
• Plan and execute communication campaign to reach business goals and KPIs with cost efficiency.
คุณสมบัติ
• Bachelor or Master’s degree in Marketing, Business Administration, Communication, or related fields
• At least 5 years of direct experience in digital marketing or marketing communications or from a digital agency
• Direct experience in marketing in beauty cosmetics products or luxury brands are preferred
• Detail-oriented and creative
• Dynamic, systematic, and self-motivated
