Regional Category Manager, APAC & MEA

หน้าที่รับผิดชอบ

• Full Profit & Loss responsibility for the product category in Europe leading the range and commercial strategy definition in all the countries in scope;
• Prepare/execute market launches with clusters and Product Marketing (timing, ranging, strategic pricing, distribution, marketing activities etc.) for new projects and range updates for existing projects;
• Keep a sharp overview on the market, competitor and financial development for the category total/brand/countries and propose actions to reach targets working closely with sales and marketing;
• Owner of product life cycle – cradle to grave: opportunities, concepts, specs, profitability, phase-in/phase-out, and responsible for reducing complexity in strong collaboration global Innovation team;
• Define the APAC range model catalogue including target launch price, unique selling proposition, secondary benefits, etc.;
• Drive new business opportunities, and address gaps, together with sales, marketing and Commercial Areas and Markets; Create compelling product value propositions and drive new product development together with Innovation, Marketing and Design.