Consumer Marketing Manager (Vaccine)
เกี่ยวกับตำแหน่งนี้
The Consumer Marketing Manager (Vaccine) will be responsible for handling marketing and communication strategies, developing target audience strategies, managing crisis situations, and analyzing market segments.
หน้าที่รับผิดชอบ
• Handling marketing and communication strategies, build consumer journey at hospital/ clinic channel and online channel, and a roadmap yearly plan.
• Led the website performance and analysis by work closely with the agency for driving organic visitors, engagement, and call for action.
• Created the target audience strategy across platforms, website, application, Line OA and other potential digital channel.
• Responsible for developing, executing, and measuring the growth strategy for social online channel across development, design, and project management (Facebook, Line Official Account, Instagram, Social Seeding, Influencer (KOLs).
• Crisis Management with Social Monitoring tools with proactive process.
• Develop and implement social ecosystem marketing plans both off-line and on-line platform with achieve measurable results.
คุณสมบัติ
• Minimum of 3 - 5 years of relevant experience across marketing role in the pharmaceutical industry and/or consumer health care product.
• Bachelor’s degree in marketing and/or life science.
• Service/Customer oriented.
• Experience in multichannel marketing.
• Knowledge of marketing ways of working and code of promotion.
สิทธิประโยชน์
56,000 - 145,000 THB per month
