เกี่ยวกับตำแหน่งนี้
Implement the e-commerce strategy of total brand, focusing on increasing online multichannel revenues and managing marketing/data analytics tools for each platform.
หน้าที่รับผิดชอบ
• Implement the e-commerce strategy of total brand: focus on increasing online multichannel revenues by establishing the online selling strategy across key platforms; Lazada, Shopee, TikTok and Konvy. • Champions the online brand plan for total brand in all platforms including setting framework, strategy & trade calendar for campaigns, price assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling, and off platform media. • Develop online strategy, execute, and optimize performance of each platform. • Convert the brand strategy into operation E-Brand Plan. • Set brand price position and promotion strategy. • Translate/localize copy, aligned with regional guideline with full responsibility on SIS communication. • Responsible for managing marketing/data analytics tools for each platform. • Ensure all digital activity and campaign integration are consistent with brand communication theme including align overall objective and brand’s essence. • Responsible for E-com P&L of total brand under given guideline to grow sell out of total brand ahead of category. • Leverage learning from current platform to emerging channel to ensure Brand Image’s consistency.
คุณสมบัติ
• Bachelor’s degree or higher in marketing and communication field. • At least 4 years of experience in E-commerce, Marketing O+O. • Strong Operational Digital Marketing profile capable of building detailed activity plans. • Good analytical skills, understanding eCommerce landscape, building consumer journey. • Good interpersonal and communication skills. • Be able to work under pressure with good problem solving. • Excellent command of English both written and speaking.
สิทธิประโยชน์
61,000 - 124,000 THB per month
