Marketing Administrator

หน้าที่รับผิดชอบ

• Accountable for assigned brands' P&L and budgets.
• Support brand administrative duties; eg. Esker, SAP, contact vendors and issue PO
• Achievement and accountability for individual brand targets - up to profit contribution level for each brand. Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by SKU.
• Develop brand specific marketing calendar. Conceptualize, plan, and ensure timely implementation of launches, promotions and brand specific animations, consumer events. Develop and provide marketing collaterals (eg. POS displays etc). Devise customer recruitment plans for each brand (eg. Workshops, promotional activities, etc.) and customer retention programs as well as CRM brand-specific activities to drive brand sales. Accountability and tracking for the brands' advertising & promotional expenditure.
• Accountability for individual brands' inventory levels in order to maintain healthy inventory turnover ratio on each brand. Stock forecasting on new and existing products (including GWPs) of brand responsible. Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.
• Work with sales team to provide support to garner entry into alternative distribution channels. Develop strong and good working relationship with the media journalists Conceptualize, plan and implementation of PR launches, PR kits, releases etc. Compilation and valorization of press coverage by brand - especially on key launches and animations.
• Provide leadership, guidance and direction for team members towards building and strengthening internal department structure.
• Able to react to change productively and handle other essential tasks as assigned. To have a strong and good working relationship with the brand partners, local internal team and regional team.