Digital Growth & Insights, E-Commerce Senior Manager
เกี่ยวกับตำแหน่งนี้
Specialist in Digital Growth & Insights, E-Commerce responsible for developing and implementing digital strategies to drive growth and increase brand awareness.
หน้าที่รับผิดชอบ
• Develop and execute comprehensive digital growth strategies to drive customer acquisition, engagement, conversion, and retention across various digital platforms including website, application, Kiosk, loyalty, and advertising.
• Monitor and analyze digital marketing campaign performance, including SEO/SEM, advertising, and other channels.
• Conduct in-depth analysis of digital growth performance metrics including e-commerce funnels, and loyalty funnels, and provide actionable insights to enhance campaign effectiveness.
• Collaborate with cross-functional teams to align digital marketing initiatives and digital product initiatives with overall business objectives and strategies.
• Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, and recommend innovative approaches to drive continuous improvement.
• Utilize data-driven decision-making processes to identify growth opportunities and develop strategies to capitalize on them.
คุณสมบัติ
• Bachelor's or Master's degree in marketing, Business Administration, or related field.
• A proven track record of success in digital marketing or MarTech with at least 5 years of experience in a similar role.
• Expertise in various digital marketing channels and tools, including SEO/SEM, marketing automation platforms, media advertising platforms, Google Analytics, etc.
• Strong analytical skills and ability to interpret complex data to derive actionable insights and recommendations.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
สิทธิประโยชน์
56,000 - 155,000 THB per month