Senior Manager Customer Analytics & CRM

Minor Food (Bangkok Metropolitan Area)
Bangkok Metropolitan Area
กรุงเทพปริมณฑล, ประเทศไทย 🇹🇭
Minor Food is one of largest restaurant operators in the region. We operate over 2,200 outlets across a list of brands, from our own The Pizza Company, The Coffee Club, Riverside and Basil, our joint-venture brand Patara in the UK, to other prominent international brands including Swensen’s, Burger King, Dairy Queen, Sizzler and Benihana. Originated and headquartered in Thailand, Minor Food have expanded to 27 other countries in Asia, the Middle East, Indian Ocean and the UK.

เกี่ยวกับตำแหน่งนี้

The Senior Manager Customer Analytics & CRM will lead the customer analytics team, develop CRM campaigns, and collaborate with various teams to enhance customer experience and drive business growth.

หน้าที่รับผิดชอบ

• Lead customer analytics team to support all brands in finding customer insights from data analysis
• Determine customer segmentation and build data modelling based on business objectives
• Oversee customer's cross brand behaviour and suggest potential leads to acquire
• Develop, implement, and measure effective CRM campaigns to drive Loyalty Metrics
• Assist team in building Business Analytics report and dashboard
• Collaborate with brand's marketing team, data engineer team, product development team, and other related parties

คุณสมบัติ

• Bachelor's degree in Data Science, Statistics, Economics or related fields
• Minimum 8 years working experience in Data science, Data analytics, Business Analytics, Market Research, CRM/loyalty field
• Experience in self-service analysis platform and Data Visualization tool
• Ability to navigate ambiguity, motivated self-starter and holistic business leader
• Customer focus, analytical thinking, eager to understand customer insights

สิทธิประโยชน์

 
   Huneety A.I Salary Estimate
         52,000 - 86,000 THB per month