Brand Manager - M Sparkling
เกี่ยวกับตำแหน่งนี้
Lead brand growth by leading project & brand activities including budget to achieve brand KPI.
หน้าที่รับผิดชอบ
• Evaluating market landscape and identifying brand gaps and developing actions to strengthen brand positioning in the market.
• Developing range architecture and assortment plans that strengthen brand positioning in the market.
• Developing business case and investment strategy for NPD/deployment plans to ensure effective resource planning and efficiency.
• Selecting communications channels that adhere to consumer media behavior and help to deliver on objective for brand.
• Working with Trade/Sale partners to achieve listings, availabilities, and visibilities targets for in market executions across selected channels.
• Tracking performance and optimizing brand plan/mixes to deliver against KPIs.
คุณสมบัติ
• Bachelor's degree in business/marketing/communication related fields.
• 3-5 years in managing brand or cross-categoy brand.
• Ability to review, plan and analyze Profit and Loss for the brand.
• Experience in beverage industry is a plus.
• Proficiency in Microsoft Word, PowerPoint and Excel.
• Fluent in spoken and written Thai and English
• Resilient and able to work under pressure & business dynamic.
สิทธิประโยชน์
61,000 - 124,000 THB per month