เกี่ยวกับตำแหน่งนี้
The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives.
หน้าที่รับผิดชอบ
• Manage all aspects of the oncology portfolio in Thailand, including setting local vision/ direction and coordinating cross functional needs.
• Drive innovation in a highly dynamic and competitive market by challenging the status quo.
• Tailor regional/global brand strategies to local market needs, and define local priorities for key brands with tactical implementation plan to prepare for execution and tailors as appropriate for segments and leverage best practices.
• Allocate and execute country brand budget.
• Forecast brand performance and track progress towards target.
• Lead Field Force training on product positioning and strategies.
• Provide cross-functional brand leadership – across Field Force, account management, medical, market access and policy, legal, regulatory, etc.
• Partner with Medical to educate KOLs on emergent medical research, differentiated product attributes and patient advocates.
• Build and maintain relationships with key external stakeholders such as KOLs and policy makers.
คุณสมบัติ
• 5 years & up of marketing and sales experience in pharma.
• Oncology experience preferred.
• Bachelor’s Degree in Pharmaceutical Science; Master’s degree or MBA desired.
• Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
• Marketing and Market Research.
สิทธิประโยชน์
61,000 - 124,000 THB per month
