Head of E-Commerce (Chinese Market) 80 - 120K
เกี่ยวกับตำแหน่งนี้
Experienced E-commerce Specialist needed to focus on Chinese market.
หน้าที่รับผิดชอบ
• Possess in-depth knowledge and understanding of the Chinese e-commerce landscape, including major platforms such as Tmall, JD.com, Douyin, Taobao, Xiaohongshu and WeChat stores.
• Develop and execute comprehensive e-commerce strategies tailored specifically for the Chinese market, considering market trends, consumer behavior, and competition analysis.
• Manage and optimize online sales channels in China, including the setup and maintenance of store pages, product listings, pricing, promotions, and inventory management.
• Collaborate with the marketing team to plan and execute targeted marketing campaigns, including search engine marketing (SEM), social media advertising, and influencer collaborations, to increase brand visibility and drive traffic to online stores.
• Adapt and localize product descriptions, marketing content, and user interfaces to resonate with the Chinese audience, ensuring cultural relevance and language accuracy.
• Continuously monitor and analyze customer feedback, reviews, and inquiries to identify areas for improvement in the online shopping experience, and work with relevant teams to implement necessary changes.
คุณสมบัติ
• Fluent in both written and spoken Mandarin Chinese and English.
• Proven track record of at least 5 years in managing e-commerce operations in the Chinese market.
• Solid understanding of e-commerce principles, including product listing optimization, conversion rate optimization (CRO), customer journey mapping, and online payment systems.
• Deep understanding of Chinese culture, consumer behavior, and market trends to effectively tailor strategies and content to the target audience.
• Proficient in using analytics tools to gather and interpret data, identify trends, and make data-driven decisions.
สิทธิประโยชน์
120,000 - 250,000 THB per month
