Trade Marketing Assistant Manager - Local Key Account

Suntory PepsiCo Beverage (Bangkok)
กรุงเทพ, ประเทศไทย 🇹🇭
In November 2017,Suntory Beverage & Food Limited (SBF), a global soft drink company, and PepsiCo Inc., one of the world's largest food and beverage companies, entered into an agreement to form a beverage joint venture in Thailand.,The official announcement of its beverage joint venture took place on March 5, 2018 and has marked a new chapter for Pepsi-Cola brand in Thailand and will create more excitement for Thailand’s liquid refreshment beverage (LRB) industry. The alliance is intended to combine the strengths of both global powerhouses, with an ultimate goal of achieving the No.1 leadership position in Thailand’s 50-billion valued carbonated soft drinks(CSDs) category and creating new growth opportunities by expanding its beverage portfolio to meet consumer demands, ranging from hydration to sports drinks, ready-to-drink teas and coffees, bottled water, and juices to a variety of innovations in the future. SPBT has registered capital of THB 19.68 billion. Since March 5, 2018, the company has served as the operator and distributor of PepsiCo beverage brands, namely Pepsi-Cola, Mirinda, 7UP soft drinks, ready-to-drink Lipton teas, Gatorade sports drink, and Aquafina hydration drinks. In the coming future, it will also develop and introduce beverage innovations and new offerings from Suntory to Thai consumers. In terms of production, SPBT operates two manufacturing facilities; one is the 96-rai Rayong plant located in Amata City Industrial Estate of Rayong Province, and the other is the 104-rai Saraburi plant at Nong Khae Industrial Estate in Saraburi Province. The company will continue to distribute beverage products through a global logistics firm - DHL - as its logistics and warehousing partner for Thailand. It also works with 24 local distribution partners to gain access to more than 470,000 retailers-wholesalers, and grocery stores nationwide

เกี่ยวกับตำแหน่งนี้

The Trade Marketing Assistant Manager - Local Key Account manages implementation of trade marketing plans and customer activity plans to drive distribution & sales volume.

หน้าที่รับผิดชอบ

• Support trade marketing manager to develop Channel Strategy to achieve defined business objectives for all product categories
• Develop channel initiatives that support category growth
• Work closely with key customers to provide category and shopper insights to drive performance
• Identify opportunity and develop trade program to deliver business objective
• Establish communication tools & process summarizing all MU initiatives to the field execution team after aligning with Marketing team
• Define and leverage channel insight, competitor update & channel opportunity into trade program plan and execution

คุณสมบัติ

• Bachelor’s or Master’s degree in marketing or business administration
• At least 3 years of trade marketing experience
• Strong analytical skills & leadership skills
• Executive maturity and strong influencing skill
• Fluent English skills

สิทธิประโยชน์

 
   Huneety A.I Salary Estimate
         25,000 - 45,000 THB per month