็Head of National Trade Marketing

Thai Asia Pacific Brewery Co., Ltd.
Thai Asia Pacific Brewery Co., Ltd. (Bangkok City, Thailand)
Bangkok
กรุงเทพ, ประเทศไทย 🇹🇭
TAP was established in Thailand in 1993 and began operation in 1995. Currently, TAP employs over 250 people at its Head Office, and Brewery in Nonthaburi. TAP began brewing and marketing Heineken in Thailand in 1995. In 2004, it started brewing Tiger, the most successful Asian beer in terms of export volume which has also won more than 40 international awards. In 2005, TAP launched Cheers, a high quality beer with smooth-but-intense flavor, targeting consumers who favor high quality beer at a more affordable price. To cater to the diverse and discerning needs of the Thai consumers, TAP later added Tiger Crystal Light and Cheers X-Tra to its portfolio. In August 2010, TAP was appointed the authorized importer and distributor for Guinness and Kilkenny, two Irish premium brands brewed from Dublin, Republic of Ireland, aimed at expatriates and residents in Thailand. In September 2016, the world’s bestselling Apple Cider, Strongbow made its debut with distribution and marketing supported by TAP. In March 2019, TAP has launched the latest innovative non-alcoholic malt beverage, Heineken® 0.0. Later in August 2022, TAP is responding to the growing demand among a new generation of consumers, particularly Zennials, who prefer the easy-to-drink taste for all kinds of occasion with Heineken® Silver. In May 2023, TAP unveiled Heineken Experience Silver, a new fashion lifestyle brand, to connect the new generation with fashion trends and lifestyle items through 'Let it Flow' attitude, alongside with two iconic Brand Ambassadors The Toys and Pyra.
การตลาด  
การแปรรูปอาหาร เครื่องดื่ม และอาหารสัตว์  

เกี่ยวกับตำแหน่งนี้

The Head of National Trade Marketing is responsible for ensuring channel understanding, executing brand and channel strategies, and enhancing brand visibility in outlets.

หน้าที่รับผิดชอบ

• Ensure Channel understanding across marketing and sales
• Ensure all brands and channel strategies are fully executed on-strategy
• Ensure right focus with right resources allocation to support priority channels
• Translate brand campaigns into channel activities
• Develop EOE PICOS and implementation plan
• Develop POSM strategy and implementation plan to enhance brand visibility in the outlet

คุณสมบัติ

• Bachelor’s degree or Master's degree in Marketing Communications or Business Management in the related field
• Minimum 5-7 years of experience in Trade Marketing and customer engagement
• Good analytical and presentation skills
• Experience in FMCG (Alcoholic Beverage Industry is preferred)
• Flexible, good communication and inter-personal skills.

สิทธิประโยชน์

 
   Huneety A.I Salary Estimate
         120,000 - 250,000 THB per month