Brand Manager - Alcohol

The Thai Silk Co.,Ltd. (Bangkok City, Thailand)
กรุงเทพ, ประเทศไทย 🇹🇭
No brand spells heritage like Jim Thompson, The Thai Silk Company founded in 1951 by James H.W. Thompson, a visionary aesthete, with the aim of reviving the country’s silk industry. Jim Thompson has become synonymous with sumptuous fabrics and exquisite, intricate motifs that reflect the foun ... see more
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เกี่ยวกับตำแหน่งนี้

The Brand Manager - Alcohol will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth.

หน้าที่รับผิดชอบ

• Formulate and implement brand strategies based on strong market analysis, competitor's analysis and internal portfolio analysis.
• Support business vision through driving strong brand preference via brand building activities and new product development.
• Optimizing brand communication and activation that results in increased sales, brand loyalty and improving market share and customer target.
• Work with Trade and Sales teams on the implementation of marketing activities.
• Managing marketing spending based on budget given.
• Ensure all brand strategies are underpinned by strong and in-depth consumer understanding.

คุณสมบัติ

• Bachelor's degree or equivalent in Marketing
• 5+ years' of working experiences especially in brand management or marketing
• Experience in FMCG company is an advantage
• Excellence communication skill in English

สิทธิประโยชน์

 
   Huneety A.I Salary Estimate
         61,000 - 124,000 THB per month