Media and Digital Communication Manager

The Thai Silk Co.,Ltd. (Jim Thompson)

The Thai Silk Co.,Ltd. (Bangkok, Bangkok City, Thailand)

กรุงเทพ, ประเทศไทย 🇹🇭

No brand spells heritage like Jim Thompson, The Thai Silk Company founded in 1951 by James H.W. Thompson, a visionary aesthete, with the aim of reviving the country’s silk industry. Jim Thompson has become synonymous with sumptuous fabrics and exquisite, intricate motifs that reflect the foun ... see more

การตลาด

แฟชั่นและสิ่งทอ

ขายปลีกและส่ง

เกี่ยวกับตำแหน่งนี้

The Media and Digital Communication Manager will be responsible for overseeing Paid and Owned media for the 3 divisional by driving offline and online Brand awareness through 360 orchestrations in close collaboration with Marketing team.

คัดลอกลิ้งค์

คัดลอกแล้ว

หน้าที่รับผิดชอบ

• Collaborate closely with PR team to ensure an excellence synchronization of earned media within the 360-orchestration communication plan.
• Responsibility for planning and budgetary control of all Media and Digital Communication (A) campaigns and collaborate with Marketing Manager in providing accurate budgeting.
• Establish and monitor performance benchmarks and media cost by working closely with Media Agency (KPIs, ROI pre-post campaign).
• Evaluate media efforts results and prepare measures of success (data analysis).
• Lead and recommend Business division on CHANEL global media guideline and policies development via Monthly communication meeting.
• Supervise media marketplace to remain updated on latest media trends (Competitor reports).

คุณสมบัติ

• Bachelor's degree in a related field
• Experience in media planning and managing Key Opinion Leaders (KOLs) and online communities
• Preferably, a strong and extensive network within the KOL and online community sphere
• Experience in social media or e-commerce is advantageous
• Proficiency in measuring social media engagement and utilizing social listening tools

สิทธิประโยชน์

Huneety A.I Salary Estimate
56,000 - 155,000 THB per month

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