Category Management Manager (Trade Marketing)

AB Food & Beverages (Thailand) Ltd.

AB Food & Beverages Ltd. (Bangkok)

กรุงเทพ, ประเทศไทย 🇹🇭

AB Food & Beverages (Thailand) Ltd. is a subsidiary of Associated British Foods Plc(ABF), a global food, ingredients and retail group with headquarters in the United Kingdom. Our pride is to provide “Daily Goodness for Brighter Life,” and we are known around the world for our famous “Ovaltine” brand of delicious malt beverages and the world’s finest “Twinings” brand teas. AB Food and Beverages (Thailand), with its head office in Bangkok, markets thetwo heritage brands of Ovaltine and Twinings throughout Southeast Asia. Our factory in Samutprakarn, Thailand is the world’s largest Ovaltine manufacturer.

การตลาด

การแปรรูปอาหาร เครื่องดื่ม และอาหารสัตว์

ส่วนประกอบอาหารและเครื่องปรุง

สินค้าอุปโภคบริโภคและการจัดเลี้ยง

เกี่ยวกับตำแหน่งนี้

The Category Management Manager (Trade Marketing) is responsible for developing category strategies to drive sales, profit, and market share.

คัดลอกลิ้งค์

คัดลอกแล้ว

หน้าที่รับผิดชอบ

• Mainly focus on category development and investment strategy in order to drive sales, profit, market share and business objectives
• Utilize consumer, shopper and market insights to develop category strategy and direction as well as identify growth opportunities, aligned with the company's business objectives
• Support NPD business case including pricing, trade investment and promotion guideline
• Develop pack/price role and strategy, promotion pack initiative and packsize portfolio
• Develop pricing strategy, route-to-market price and price control guideline
• Develop promotion strategy, promotion guideline and promotion evaluation to recommend and influence channel management and sales team for promotion planning by channel/account
• Identify channel and packsize prioritization and mix management to drive more profit
• Manage trade and promotion investment strategy including budget allocation and suggestion to ensure sales growth, profit and ROI
• Initiate and manage category management project to drive the category agenda
• Ensure the delivery of CBU targets and foster collaboration among various functions: Channel management, PSM, Sales, Finance, and Marketing
• Category volume, sales, profit and market share

คุณสมบัติ

• Master’s degree in marketing, Business Administration, or a related field
• Minimum 5 years of working experiences in trade marketing/ category management in FMCG industry
• Strong data analytical and presentation skill
• Strong trade marketing and commercial finance analysis
• Proactive in problem solving
• Experience in pricing and promotion strategy
• Excellent in Thai and English

สิทธิประโยชน์

Huneety A.I Salary Estimate
56,000 - 145,000 THB per month

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