Brand Manager - Alcohol
เกี่ยวกับตำแหน่งนี้
The Brand Manager - Alcohol will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth.
หน้าที่รับผิดชอบ
• Formulate and implement brand strategies based on strong market analysis, competitor's analysis and internal portfolio analysis.
• Support business vision through driving strong brand preference via brand building activities and new product development.
• Optimizing brand communication and activation that results in increased sales, brand loyalty and improving market share and customer target.
• Work with Trade and Sales teams on the implementation of marketing activities.
• Managing marketing spending based on budget given.
• Ensure all brand strategies are underpinned by strong and in-depth consumer understanding.
คุณสมบัติ
• Bachelor's degree or equivalent in Marketing
• 5+ years' of working experiences especially in brand management or marketing
• Experience in FMCG company is an advantage
• Excellence communication skill in English