Brand Manager (Soju) (Boonrawd Trading Company)

Boonrawd Brewery
Boonrawd Brewery (Huai Khwang)
กรุงเทพ, ประเทศไทย 🇹🇭
Boonrawd Brewery Co., Ltd. Founded by Phraya Bhirom Bhakdi in 1933, the privately-owned company has matured and developed over the years into an industry leader with a total annual production capacity of 1 billion liters. Boon Rawd Brewery is Thailand's first and largest brewery, which markets its products under the "SINGHA" brand name. The company operates 3 Breweries and 6 Factories located in strategic regions of Thailand. Boon Rawd strength stems from the ability to combine the abilities to produce the finest beer and extensive distribution network to serve the customers. The production process is backed by state-of-the-art technology and production equipment. Achieving ISO 9002 not only reflects the management strong commitment to quality and the high standard of the manufacturing process but also ensures international recognition for the company's products. Boon Rawd continually seeks new business opportunities within both the domestic and international markets. Domestically, the company has expanded its product line to cover different product category ranging from Beer, Soda Water, Drinking Water, Ready to Drink Fruit Juices to Ready to Drink Coffee and Tea lines. Internationally, aside from worldwide exportation of Singha Beer, Boon Rawd has acquired two Breweries in Germany and entered into a joint venture in China to establish a production base for the European and Asian Markets. As an integral part of the Thai society, Boon Rawd actively participates in Sport Sponsorships, Cultural Events, Traditional Festivals and granting of Educational Scholarships. Singha
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เกี่ยวกับตำแหน่งนี้

The Brand Manager (Soju) at Boonrawd Trading Company is responsible for conceptualizing, developing, and executing marketing and branding initiatives to achieve commercial targets.

หน้าที่รับผิดชอบ

• Conduct in-depth data analysis to identify opportunities to grow Soju product portfolio in Thailand on a regular basis.
• Formulate strategies and operation plan and execute visibilities excellence to bring brand to the next level.
• Lead and execute communication campaign online via social media and influencers by partnering with multi-agencies to ensure impact and integrated launch plan.
• Always think creatively, researching new trends to implement in content strategy.
• Oversee and plan marketing activations including events and sponsorship, ensuring consistent brand experience across online and offline platform.
• Create performance evaluation matrix, ROI analysis to ensure campaign effectiveness.

คุณสมบัติ

• Bachelor degree in business and/or marketing is appreciated. Master’s degree will be given special consideration.
• Age between 28 - 35 years old.
• Minimum 5 years of experience in sales & marketing or business consultant (alcoholic beverage brand experience is a plus).
• Fluent in communicating in Thai and English.
• High command in MS Office.

สิทธิประโยชน์

 
   Huneety A.I Salary Estimate
         61,000 - 124,000 THB per month