Brand Manager (Soju) (Boonrawd Trading Company)
About this position
The Brand Manager (Soju) at Boonrawd Trading Company is responsible for conceptualizing, developing, and executing marketing and branding initiatives to achieve commercial targets.
Responsibilities
• Conduct in-depth data analysis to identify opportunities to grow Soju product portfolio in Thailand on a regular basis.
• Formulate strategies and operation plan and execute visibilities excellence to bring brand to the next level.
• Lead and execute communication campaign online via social media and influencers by partnering with multi-agencies to ensure impact and integrated launch plan.
• Always think creatively, researching new trends to implement in content strategy.
• Oversee and plan marketing activations including events and sponsorship, ensuring consistent brand experience across online and offline platform.
• Create performance evaluation matrix, ROI analysis to ensure campaign effectiveness.
Requirements
• Bachelor degree in business and/or marketing is appreciated. Master’s degree will be given special consideration.
• Age between 28 - 35 years old.
• Minimum 5 years of experience in sales & marketing or business consultant (alcoholic beverage brand experience is a plus).
• Fluent in communicating in Thai and English.
• High command in MS Office.
Benefits
61,000 - 124,000 THB per month