Digital Marketing & Communications Manager

ELCA (Thailand) Limited
ELCA Limited (Bang Rak)
กรุงเทพ, ประเทศไทย 🇹🇭
ELCA (Thailand) Ltd. is one of the Estee Lauder Companies’ affiliates. Worldwide Most Prestigious Cosmetics Company People all over the world associate Estee Lauder with beauty. This is because we import and distribute internationally famous cosmetics and fragrances i.e. Estee Lauder, Clinique, Aramis, Origins, M.A.C, Bobbi Brown, Tommy Hilfiger, DKNY, Jo Malone, La Mer, Lab Series, GoodSkin Labs, Tory Burch, Tom Ford Beauty and Aveda. However, we at ELCA believe that we belong to more than just a group of highly successful companies dealing with beauty. At ELCA we are one beautiful, warm family. We have a highly competitive atmosphere that offers dynamic training programs, challenging assignments and vast opportunities for advancement. Estee Lauder also provides a warm culture with supportive management, local as well as international.
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เกี่ยวกับตำแหน่งนี้

The Digital Marketing & Communications Manager is responsible for developing and executing digital marketing strategies to enhance brand image and drive sales conversion.

หน้าที่รับผิดชอบ

• Develop content, influencer, and communication strategy for the brand to drive brand image, aspiration, positioning and equity.
• Define the right ratio of digital-traditional in the overall PR mix, including its budget implications and develop the Brand’s overall communications and PR strategy locally.
• Identify the Brand’s digital influencers with the right relevance and “fit” for brand, tailors brand stories and works with them to drive e-Communication/PR campaigns.
• Manage the Brand’s influencer relationships and optimize earned media activities.
• Works as a center of the content and all communications delivered to consumer.
• Plan and execute communication campaign to reach business goals and KPIs with cost efficiency.

คุณสมบัติ

• Bachelor or Master’s degree in Marketing, Business Administration, Communication or related fields
• At least 5 years of direct experience in digital marketing or marketing communications or from digital agency
• Direct experience in marketing in beauty cosmetics products or luxury brands are preferred
• Detail oriented and creative
• Dynamic, systematic and self-motivated