Market Research Advisor (Chinese Speaking)
About this position
Market Research Advisor (Chinese Speaking)
Responsibilities
• Gather and analyse China and North Asia Pacific marketing research data
• Conduct in-market tracking study for product distribution rate and market share data
• Support brand teams in strategy related research needs (segmentation, brand architecture, brand equity, brand satisfaction)
• Develop, refine and execute Marketing Business Unit market research plans
• Collect and summarize relevant market information including economic indicators, market trends, sector and channel growth
• Collaborate with Brand teams to plan marketing activities in key markets, including product positioning, offer elements, media spend, Below the Line materials, etc.
Requirements
• Bachelor's or Master's Degree in Business Administration, Market Research or related field
• Fluency in Chinese is a must (HSK 5 and above)
• Market Research Expertise: In-Depth knowledge of various market research methodologies, such as surveys, focus groups, interviews, and data mining. Familiarity with both qualitative and quantitative research techniques
• Project management (manage multiple projects simultaneously, prioritize tasks and meet deadlines)
• Analytical skills (business performance assessment, analytics, consumer insights, etc.)
Benefits
35,000 - 70,000 THB per month