Category Marketing Manager

Nestlé (Indonesia)

Nestlé (Indonesia) (Jakarta)

Jakarta

DKI Jakarta, Indonesia 🇮🇩

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future. We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland. Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020. Our portfolio covers almost every food and beverage category –offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. House rules: https://nes.tl/HouseRules

Marketing

Food, Beverage & Feed processing

About this position

Join the largest food and Beverage Company in the world as a Category Marketing Manager at Nestlé Indonesia.

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Responsibilities

• Choose target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands
• Develop Brand Essence (developed or applied from SBU/GMB)
• Deliver tastiest and healthiest food/beverage experiences within brand portfolio in a way that contributes to CSV (Creating Shared Value)
• Understand shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers/shoppers. Develop brand portfolio strategy, contribute to pricing and promotional strategy, propose brand portfolio for key channels and key customers.
• Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands.
• Manage the development and execution of strong functionally aligned brand and ICP (Integrated Commercial Planning), responsible for the performance, health and strategic alignment with the MBS. Understands business impact and prioritizes PFME and TTS (Total Trade Spend) investment of her/his brands.
• Responsible engagement strategies and the creation of attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted Nutrition, Health, and Wellness leader.
• Demonstrate leadership and facilitate development of his/her team

Requirements

• Minimum 8 years commercial experience, especially marketing in FMCG
• Experienced in leading and managing cross functional teams
• We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com. Disclaimer: Beware of job scams on behalf of PT. Nestlé Indonesia. We will never ask for payment to process documents, refer you to a third party to process applications or travels, or ask you to pay costs. NEVER transfer money to anyone suggesting they can provide employment with PT. Nestlé Indonesia. We will reach you through our official email only (domain: nestle.com)

Benefits

Huneety A.I Salary Estimate
15,000,000 - 35,000,000 IDR per month

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