About this position
The Trade Marketing Staff is responsible for developing and executing trade marketing strategies to drive sales and increase brand visibility. They will collaborate with the Marketing Manager to create promotional campaigns, analyze market trends, and identify opportunities for growth. This position reports directly to the Marketing Manager and plays a crucial role in enhancing the company's market presence and achieving sales targets.
Responsibilities
• Developing and implementing trade marketing strategies to increase brand visibility and drive sales.
• Collaborating with sales teams to identify market trends and opportunities for product promotion.
• Conducting market research to gather insights on consumer behavior and competitor activities.
• Creating and executing trade marketing campaigns and promotions to support product launches and achieve sales targets.
• Managing trade marketing budgets and ensuring cost-effective utilization of resources.
• Monitoring and analyzing sales data to evaluate the effectiveness of trade marketing initiatives.
• Building and maintaining strong relationships with key trade partners and distributors.
• Providing training and support to sales teams on trade marketing strategies and tactics.
• Coordinating with cross-functional teams, including marketing, sales, and supply chain, to ensure seamless execution of trade marketing activities.
• Staying updated on industry trends and best practices in trade marketing to drive continuous improvement.
Requirements
• Bachelor's degree in marketing, business administration, or a related field
• Previous experience in trade marketing or sales, preferably in the consumer goods industry
• Strong analytical skills and ability to interpret market data and trends
• Excellent communication and presentation skills
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
