Trade Marketing Executive

Responsibilities

• Plan, develop and execute trade marketing campaigns, promotional material and activity, new launch plan, and customer engagement activities including development of point-of-sales (POS) materials and promotions to promote sales and drive customer uptake for offline and online channel
• Work closely with sales & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
• Create and maintain trade marketing calendar
• Accurately forecast gift set, GWP, or promotion material for all shops
• Market visit on regular basis to learn and observe market scenario, competition and success/impact of executed sales promotion activities and POS provided
• Monitor stock movement to store, suggest promotions or trade deals on slow moving or near expiry products or promotions
• Track down the sell-out data by SKU and analyze each product on weekly basis each POS/ store
• Monitor and evaluate efficiency of promotion campaigns and adjust strategies to cater changing market needs
• Provide market analysis information pertaining to competitors, trends, and activities
• Perform competitive analysis to create effective communications and differentiations to strengthen the product presence in stores
• Control budget and manage P&L in each channel to balance sales and expenses in each product categories to achieve the target
• Perform ad-hoc duties as assigned