Marketing Executive (Campaign Marketing) - True Money Wallet
About this position
Central Campaign Marketing is responsible for creating and implementing campaign marketing strategies and media plans to drive business growth through effective communication materials.
Responsibilities
• Develop marketing campaign execution to acquire and retain the selective and new potential segment.
• Design, develop, and execute Marketing Communication (online/offline, in-app and off-app), PR, Content, and Activities to support marketing campaign objectives.
• Perform media analysis, planning, and implementation based on offline and online targets.
• Consolidate all communication initiatives and ensure alignment with Marketing and Communication Strategy.
• Create marketing and promotional materials, both printed and online.
• Prepare briefing materials with a graphic designer or procurement team.
• Edit, proofread, and revise all public communications.
• Work with advertisers for timely and usable ad submissions to promote promotional campaigns, products, and services.
• Implement and maintain non-paid media (eg. website and In-app) content and activity updates.
• Design and launch email/ SMS marketing campaigns.
• Measure and report the performance of all marketing campaigns, and assess against goals (KPIs).
• Budgetary control of marketing activity.
• Evaluate customer research, market conditions, and competitor data.
• Work with each business unit to set and monitor campaign pipelines.
Requirements
• Experience in marketing campaigns, media communications strategy, and execution and performance analysis ability.
• Experience in digital and social media marketing, PR/ Event activities, press releases, and product launches.
• Proactive working Can Do attitude, Accountable and outcome-oriented.
• Strong abilities in communication, analytical thinking, logical reasoning, strategic planning, solving complex problems, excellent interpersonal skills, and project management.
• Command of English.
Benefits
20,000 - 46,000 THB per month
