Manager - Event Marketing & Special Campaign

CP AXTRA PUBLIC COMPANY LIMITED (Suan Luang)
Bangkok, Thailand 🇹🇭
CP Axtra Public Company Limited is the operator of the largest wholesaler "Makro" and the leading retailer "Lotus’s". The company also operates in 10 countries overseas.

About this position

The Manager - Event Marketing & Special Campaign is responsible for developing event marketing strategies, overseeing marketing materials creation, managing vendor relationships, and evaluating event performance.

Responsibilities

• Develop a comprehensive event marketing strategy, set clear objectives, and identify target audiences to ensure successful event outcomes.
• Oversee the creation of marketing materials and promote events across various channels to maximize reach and engagement.
• Manage relationships with vendors, negotiate rates, and oversee event budgets to ensure cost-effectiveness.
• Establish mechanisms for tracking, evaluation, and follow-up to assess event performance and potential return on investment (ROI).
• Bring innovative ideas to the event planning process, demonstrating a creative mindset and the ability to think outside the box.
• Conduct market research to identify trends and insights that inform event marketing strategies and tactics.

Requirements

• Bachelor's degree in Marketing, Event Management, or a related field.
• 3-5 years of experience in marketing, with a strong focus on event marketing and campaign management.
• Proven track record in event management and marketing.
• Strong project management and communication skills.
• Analytical mindset with the ability to interpret complex data.

Benefits

 
   Huneety A.I Salary Estimate
         56,000 - 145,000 THB per month