Brand Manager (Food & Beverage)

Responsibilities

• Create a brand strategy and innovation to ensure the brand is recognizable and lead the public perception of the brand's right key vision messages.
• Responsible for strategies and managing marketing campaigns to make sure that branding is consistent across advertising and campaigns (both offline and online portals)
• Identify the brand positioning and create a strategic brand plan/ brand building to reach business objectives.
• Responsible for product launching development both new products and existing products.
• Initiative consumer penetration tactics and extend the consumer market shares.
• Keep up to date the consumer trends, market share, competitors, and research analysis from research agencies to enhance the marketing strategy, NPD, and product details to align the consumer future trends from time to time.
• Study consumer and market insight to optimize the product and marketing plan.
• Analysing the success of marketing campaigns and preparing monthly, quarterly, and yearly reports.
• Responsible for P&L profitably, optimizing the marketing budget spending effectively.
• Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
• Initiate new marketing concept, trade plan, price parameter, on-site survey, and other ad-hoc which was assigned.
• Work across multiple departments (such as stakeholders, product line team, R&D, etc.)