Consumer Marketing Manager – Prestige Brands

ELCA (Thailand) Limited

ELCA Limited (Bang Rak)

Bangkok, Thailand 🇹🇭

ELCA (Thailand) Ltd. is one of the Estee Lauder Companies’ affiliates. Worldwide Most Prestigious Cosmetics Company People all over the world associate Estee Lauder with beauty. This is because we import and distribute internationally famous cosmetics and fragrances i.e. Estee Lauder, Clinique, Aramis, Origins, M.A.C, Bobbi Brown, Tommy Hilfiger, DKNY, Jo Malone, La Mer, Lab Series, GoodSkin Labs, Tory Burch, Tom Ford Beauty and Aveda. However, we at ELCA believe that we belong to more than just a group of highly successful companies dealing with beauty. At ELCA we are one beautiful, warm family. We have a highly competitive atmosphere that offers dynamic training programs, challenging assignments and vast opportunities for advancement. Estee Lauder also provides a warm culture with supportive management, local as well as international.

Marketing

Pharmaceutical

Healthcare and Medical

Manufacturing and Production

About this position

The Consumer Marketing Manager takes ownership of the brand’s media and CRM strategy to drive consumer awareness, desirability and sales.

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Responsibilities

•Develop the brand's overall consumer priorities through a deep understanding of insights
•Ownership of the brand's paid, owned, earned media strategy to drive consumer awareness, desirability and ultimately sales
•Ownership of retail marketing campaigns and activations to deliver on Brand KPIs
•Develop specific recommendations on where and how to play across the digital landscape
•Ensure available consumer, retail, shopper data is appropriately analysed and used for marketing decisions
•Define the brand's Influencer strategy and provide support with key negotiations

Requirements

•Degree or equivalent working experience in Marketing, Media or Communications
•8+ years’ experience that includes CRM, online or digital media consultancy/project management
•Ideal candidate will combine operational expertise in social/digital marketing, consumer insights and CRM/loyalty program execution
•Additional experience in the following areas counts as a big plus: beauty industry, e-commerce, strong analytical skills, luxury industry, operational CRM experience
•Understanding of web technologies involved in digital and social platforms

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