Regional Mktg Manager

PepsiCo (Thailand)

PepsiCo (Thailand) (Bangkok)

Bangkok

Bangkok, Thailand 🇹🇭

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

Sales & Business Development

Food, Beverage & Feed processing

Food Ingredients and Flavourings

About this position

The Marketing Associate Manager’s main role is to co-lead the SEA+KOR Disruptive Challenger strategy, communications and full mix innovations development and execution.

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Responsibilities

• Support Marketing Director in Driving Disruptive Challenger Strategy into new platforms/channels/cohorts – Providing Consultation
• Lead and deliver against Mix Innovation and Communication Strategy for SEA (TH/PH/MY/SG/MO/VN) + KOREA as a Disruptive Challenger Brand – Accountable for Making Decisions & Executing Actions
• Lead the development of 360 Integrated Brand Communication that works across all countries in SEA+KOR with Creative, Digital and Media Agencies - Accountable for Making Decisions & Executing Actions
• Drive for leading edge digital, activation and media planning to drive cut-through for a niche, small, challenger brand - Accountable for Making Decisions & Executing Actions
• Lead regional LIT Innovation Projects on Retail Core and More opportunities – Executing Actions
• Lead 6P performance reviews in partnership with Business Development Manager and CMI – Executing Actions
• Driving Business Alignment – Executing Actions
• Leading discussions with the bottler’s marketing team to ensure alignment on brand plans
• Drive implementation of the brand plans by working closely with the bottlers and Pepsico system
• Budget Management for Regional Initiatives sitting in Local P&Ls in partnership with Local Business Development Managers who are the Local Budget Holders – Accountable for Making Decisions

Requirements

• The candidate should have a real passion for crafting outstanding mixes (innovation and comms) based on key and deep consumer insights with a clear evidence of delivery in current role.
• Strong experience in local & regional Marketing, particularly previous experience with innovation management and development of new products/packaging
• Proven track record of delivering consumer-insight based marketing initiatives
• Good strategic thinker, with business acumen and ability to partner with senior level executives.
• Strong influencing and people management skills - ability to engage/motivate colleagues and stakeholders behind a project

Benefits

Huneety A.I Salary Estimate
60,000 - 200,000 THB per month

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