Assistant Manager, Customer Market Insight (Mobile Experience)
About this position
The Assistant Manager, Customer Market Insight (Mobile Experience) will lead mobile experience research projects, support company strategies, deliver regional/global studies, provide marketing insights, and collaborate with other teams.
Responsibilities
• Lead standard mobile experience research projects independently on time in full projects include features test, concept test, social and search insights/monitoring, qualitative post-launch evaluation. • Work closely with CMI head on complex/highly strategic projects to support company strategies, focusing on but not limited to mobile, gadgets and wearables. • Work closely with RHQ to deliver regional/global studies, including survey translation, questionnaire confirmation, provide local data as inputs, as well as check for local relevancy and localize output to ensure best local actions. • Perform as the consultant to deliver the marketing insight by using the high ability to comprehend the research information either the qualitative or quantitative research to maximize the excellence results. • Collaborate with CE on research / related projects, knowledge sharing and best practice, and collaborate with other team on other relevant projects/sessions on top of key responsibilities as discussed and align with CMI head and corporate marketing head when see fits.
Requirements
• Bachelor or master’s degree in economics, Statistics, Business Marketing or related field. • Minimum 7- years’ prior experience in marketing research or competitive intelligence functions from competitive company either corporate, agency or consultancy. • Experience in design, management and analysis of both quantitative & qualitative market research tracking methodology and good understanding of marketing.
Benefits
20,000 - 46,000 THB per month