Assistant Manager, Customer Relationship Management (CRM)

Samsung Electronics

Samsung Electronics (Sathon)

Bangkok, Thailand 🇹🇭

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.

Marketing

Manufacturing and Production

About this position

Assistant Manager, Customer Relationship Management (CRM) position at Empire Tower, Sathon (BtS Chongnonsi)

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Responsibilities

• Fully responsible and lead consumer database management, consumer data-driven marketing campaigns as well as the company’s loyalty programs including loyalty programs through partner database
• Grow and enhance quality of customer database, and develop and execute plans to continually engage, inform and educate the database with Samsung brand and product experience
• Execute data analytics and campaign analysis by ensuring the database is segmented effectively for data-driven marketing activities to help grow commercial opportunities
• Manage data analytics, identify potential customers, and utilize appropriate digital platforms for effective consumer engagement
• Lead, coordinate, facilitate and manage all data-driven marketing activities from initiation of protocol through performance tracking
• Proactively identify and address issues that may impact the quality of the customer database and campaign deliverables
• Create effective campaign plan through gathering all related parties’ requirements while minding the KPIs
• Ensure effective segmentation of database for targeted communications
• Track conversion rates of initiatives to propose and execute improvement plans
• Leverage customer research and market knowledge to refine strategies and plans
• Collaborate with internal departments i.e. online sales, product marketing, marketing communications, brand communications, compliance, regional headquarters’ CRM as well as external agencies to ensure effective consumer data-driven marketing programs and alignment with the company’s compliance rules and Thailand’s law & regulations
• Perform other duties as assigned by the management/direct supervisor

Requirements

• Master's Degree in MBA, Marketing, Finance or a related field
• Minimum 10 years of proven working experience in CRM, customer database-driven marketing and analytics. Knowledge in big data a plus
• Experience in data validation, digital marketing, and data management
• Tech savvy with working knowledge of HTML
• Strong communications and data analytical skills with a focus on details
• Proactive and can-do attitude
• Must be open to learning, passionate about taking ownership and executing, able to work independently, but yet a strong team leader and player
• Commercial awareness to secure buy-in of internal stakeholder partners and external
• Strong interested in electronic products and mobile devices

Benefits

Huneety A.I Salary Estimate
20,000 - 46,000 THB per month

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