Marketing Communication (Low rise Projects)
About this position
The Marketing Communication (Low rise Projects) position involves initiating strong art direction and creative ideas for impactful campaigns, exploring innovative strategies to enhance brand equity, and coordinating with internal units and agencies.
Responsibilities
• To initiate strong art direction & creative idea to make the campaign more impact and unique for both Above the Line and Below the Line.
• To explore new innovative idea & strategic direction to enrich and grow overall brand equity & marketing campaign.
• To drive internal units & advertising agencies to synchronically develop efficient marketing communication campaign with maximized impact to strengthen brand equity.
• To motivate & supervise agency & internal business units to develop marketing campaign with the highest potential in term of business result & creative output through clear communication approach.
• To generate customer brand engagement & total brand experience at all touch points for both communication & retail aspects.
• To develop plan & budget control of marketing campaign to reach efficient awareness.
Requirements
• Master’s Degree or Bachelor's Degree in Communications, Business administrative or relevant advanced degree preferred.
• A minimum of 2-3 years of relevant experience in communication development.
• Experience in Adverting agency in role of Creative or Account Management or Strategic Planner.
• Must be able to generate input or lead execution for art direction & creative development.
• Initiative/Creative/Proactive.
Benefits
20,000 - 46,000 THB per month
