Lead - Digital Media Planning

Arcelik (Bangkok)
Bangkok
Bangkok, Thailand 🇹🇭
Arçelik Hitachi Home Appliances was established as a joint venture between Arçelik A.Ş. and Hitachi Global Life Solutions, Inc to manufacture, sell and provide after-sales services of Hitachi branded home appliances including refrigerators, washing machines, vacuum cleaners globally (outside of the Japanese market). Arçelik (a multinational household appliances manufacturer that employs over 40,000 people worldwide and operates in 48 countries, and 28 production facilities in 9 countries with 12 brands such as Beko and Grundig) acquired 60% ownership in the new company while Hitachi Global Life Solutions, Inc. continues as a 40% shareholder of the company. Operationally based in Bangkok, Thailand, Arçelik Hitachi Home Appliances has two manufacturing and nine sales companies in APAC&ME region. Through this joint venture, both companies have combined their expertise in other key areas such as R&D, procurement and production systems to optimize the joint venture's global supply chain and strengthen its competitive positioning in the market.

About this position

Arçelik Hitachi Home Appliances is seeking a Lead - Digital Media Planning to join their Global Digital Marketing Team.

Responsibilities

• Overseeing the creation and execution of media campaigns (mainly digital but not limited to) across various channels, such as social media, search engines, video, display advertising, e-commerce across multiple countries including APAC & ME.
• Developing and implementing the overall digital media strategy for Hitachi brand, including defining target audience, goals, and KPIs.
• Analyzing campaign performance metrics and providing strategic recommendations for optimizations and improvements.
• Presenting campaign performance and strategy updates to senior management and other stakeholders by using media dashboards.
• Staying up to date with industry trends and emerging digital technologies to ensure that the company's digital media strategy is innovative and effective.
• Establishing relationships with media partners.

Requirements

• Bachelor's degree in business, marketing, engineering, or related field
• Minimum 6 years' experience of digital media management & operation.
• Proficient using of Google, Meta and other digital ad platforms and GA4.
• Willing to create potential projects to catch business objectives of the company.
• Having strong experience in operating digital media campaigns

Benefits

 
   Huneety A.I Salary Estimate
         56,000 - 155,000 THB per month