About this position
Arçelik Hitachi Home Appliances is seeking a Lead - Digital Media Planning to join their Global Digital Marketing Team.
Responsibilities
• Overseeing the creation and execution of media campaigns (mainly digital but not limited to) across various channels, such as social media, search engines, video, display advertising, e-commerce across multiple countries including APAC & ME.
• Developing and implementing the overall digital media strategy for Hitachi brand, including defining target audience, goals, and KPIs.
• Analyzing campaign performance metrics and providing strategic recommendations for optimizations and improvements.
• Presenting campaign performance and strategy updates to senior management and other stakeholders by using media dashboards.
• Staying up to date with industry trends and emerging digital technologies to ensure that the company's digital media strategy is innovative and effective.
• Establishing relationships with media partners.
Requirements
• Bachelor's degree in business, marketing, engineering, or related field
• Minimum 6 years' experience of digital media management & operation.
• Proficient using of Google, Meta and other digital ad platforms and GA4.
• Willing to create potential projects to catch business objectives of the company.
• Having strong experience in operating digital media campaigns
Benefits
56,000 - 155,000 THB per month