Marketing Associate Manager

Unilever (Thailand)

Unilever (Bangkok)

Bangkok, Thailand 🇹🇭

Unilever Thai Group of Companies is a fast-moving consumer goods company with a strong presence in Thailand for more than 80 years. Unilever offers Thai consumers a wide range of leading brands in four categories; Home Care, Personal Care, Foods and Ice cream products. Our Thai portfolio includes major brand icons such as: Comfort, Lux, Vaseline, Citra, Sunsilk, Clear, Pond’s, Dove, Axe, Rexona, Close Up, Breeze, Omo, Sunlight, Knorr, Wall’s, Magnum, Cornetto, Lipton and luxury division Unilever Network. Unilever Thailand employs around 4,000 people and generated annual sales of Baht 40,000 million in 2014.

Marketing

Trading & Distribution

FMCG and Catering

Food, Beverage & Feed processing

About this position

The Marketing Associate Manager is responsible for co-leading the SEA+KOR Disruptive Challenger strategy, communications, and full mix innovations development and execution.

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Responsibilities

• Support Marketing Director in Driving Disruptive Challenger Strategy into new platforms/channels/cohorts.
• Lead and deliver against Mix Innovation and Communication Strategy for SEA (TH/PH/MY/SG/MO/VN) + KOREA as a Disruptive Challenger Brand.
• Lead the development of 360 Integrated Brand Communication that works across all countries in SEA+KOR with Creative, Digital and Media Agencies.
• Drive for leading edge digital, activation and media planning to drive cut-through for a niche, small, challenger brand.
• Lead regional LIT Innovation Projects on Retail Core and More opportunities.
• Lead 6P performance reviews in partnership with Business Development Manager and CMI.
• Driving Business Alignment.
• Leading discussions with the bottler’s marketing team to ensure alignment on brand plans.
• Drive implementation of the brand plans by working closely with the bottlers and Pepsico system.
• Budget Management for Regional Initiatives sitting in Local P&Ls in partnership with Local Business Development Managers who are the Local Budget Holders.

Requirements

• The candidate should have a real passion for crafting outstanding mixes (innovation and comms) based on key and deep consumer insights with a clear evidence of delivery in current role.
• Strong experience in local & regional Marketing, particularly previous experience with innovation management and development of new products/packaging.
• Proven track record of delivering consumer-insight based marketing initiatives.
• Good strategic thinker, with business acumen and ability to partner with senior level executives.
• Strong influencing and people management skills - ability to engage/motivate colleagues and stakeholders behind a project.
• Proven ability to manage a matrix organization (cross-functional / cross-border) with multiple levels of alignment.
• Experience of working in an international environment and with different agencies.
• Highly agile and resilient with a strong disruptive and entrepreneurial mindset given limited A&M.
• Ability to overcome challenges to deliver on time with limited resources independently.
• Driven to lead winning teams by influencing.

Benefits

Huneety A.I Salary Estimate
56,000 - 145,000 THB per month

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